Management & Leadership Audiobooks | Business & Economics

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.

Brian Carroll (Author), Randal Schaffer (Narrator)

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Succeed On Your Own Terms: Lessons From Top Achievers Around the World on Developing Your Unique Pot

WHAT MAKES TOP ACHIEVERS SUCCESSFUL? Is it more energy? Luck? Drive? Focus? Vision? These are some of the questions answered in Herb Greenberg and Patrick Sweeney's illuminating book, Succeed on Your Own Terms. Greenberg and Sweeney spent two years traveling in more than two dozen countries interviewing some of the world's most accomplished individuals - including renowned architect Michael Graves; Chief Financial Officer of Dun and Bradstreet, Sara Mathew; former Dallas Cowboy Roger Staubach; legendary civil rights advocate Congressman John Lewis; actor Ben Vereen; Holocaust survivor Samuel Pisar; President of Home Depot Canada, Annette Verschuren; mountain climber Rebecca Stephens; the shortest NBA player of all time, Muggsy Bogues; Senator Barbara Boxer; cancer survivor Janet Lasley; and Philadelphia Eagles owner Jeffrey Lurie. Through in-depth interviews and results from a comprehensive personality assessment, the authors uncover the defining qualities that set each of these remarkable individuals apart. These inspiring individuals exemplify 19 defining qualities that can drive your success, such as * Optimism * Resilience * Empathy * Persuasiveness * Courage * Perseverance * Willingness to Take Risks * Creativity * Competitiveness * Confidence * Self-Awareness And you'll learn how to identify these qualities in yourself by taking a free, in-depth personality assessment that can help you discover your unique potential and strengths. Then you will be poised to seek out situations that play to your natural abilities, recognize your defining moments and seize opportunities to succeed on your own terms.

Herb Greenberg, Patrick Sweeney (Author), Patrick Sweeney (Narrator)

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Martin Luther King Jr., on Leadership: Inspiration and Wisdom for Challenging Times

What does it mean to be a leader? In the history of leadership in America, no one has galvanized a time, place, and people more forcefully than Martin Luther King, Jr. A man who articulated a vision, crafted a strategy, and took defeats and turned them into victory, Dr. King and his life's work offer us powerful lessons that can apply to life, business, and any endeavor. Part history and part inspiration, Martin Luther King, Jr. On Leadership blends an exciting story with sharp analysis.

Donald T. Phillips (Author), Donald T. Phillips (Narrator)

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CIRQUE DU SOLEIL® The Spark: Igniting the Creative Fire That Lives Within Us All

Creativity and innovation are widely recognized as essential to success in business, and so many aspects of our lives. For over two decades, Cirque du Soleil has been a world-renowned laboratory of creativity, enthralling audiences around the world by fusing dazzling acrobatics, staging and choreography, and music, along with beautiful costumes and technical effects to inspire and create magical, almost otherworldly theatrical experiences. In The Spark, Cirque's former president of creative content, Lyn Heward, invites readers inside the world and ideas of Cirque du Soleil through the story of an ordinary man searching for meaning in his work and life. Like so many other people in their careers, sports agent Frank Castle has lost the passion he once had for his job. But a chance encounter with an inspiring Cirque du Soleil director takes him inside Cirque du Soleil to meet the artists, directors, designers, and technicians who create, shape, and perform in their acclaimed shows. As the story unfolds, the artists reveal surprising secrets about the sparks that ignite their creativity — from the pressure of deadlines and the exhilaration that comes from risking it all, to the chance encounters and everyday occurrences that have changed the way they live and work. As Frank comes to discover, every one of us is creative — wherever we work or whatever our job title is — but it’s up to us to tap into that powerful force. As The Spark makes clear, there is no single formula for creative success–each of us must unlock the power of our imagination in our own way. An inspiring tale that draws on behind-the-scenes stories from the most creative people in entertainment as well as some out-of-this-world Cirque du Soleil magic, The Spark is an unparalleled guide on how to make creativity a part of everything you do. Lyn Heward is the former President and COO of Cirque du Soleil’s Creative Content Division and is currently acting as executive producer for a variety of special projects. John U. Bacon, a veteran journalist and public speaker, has won numerous national writing awards and is the author of three books. From the Hardcover edition.

John U. Bacon, Lyn Heward (Author), Christopher Evan Welch (Narrator)

Audiobook

Make Winning a Habit: 20 Best Practices of the World's Greatest Sales Forces

A master of the complex sale and a bestselling author, Rick Page is also one of the most experienced sales consultants and trainers in the world. Make Winning A Habit defines the gap between what companies know to do and how they consistently perform. Page clearly identifies five "Ts" of transformation: Talent, Technique, Teamwork, Technology and Trust. These five elements, when fully developed and integrated into the sales and marketing organization, begin to create the habit of winning over customers in every industry. Stories of successes-and failures-from members of prominent companies help you apply the five "Ts" to your company's culture, and point the way to more effective plans for motivating employees, building and coaching winning teams, and improving hiring processes. Then, with the use of Page's assessment scorecard, you can compare your company with some of the strategies and practices of the best sales forces in the world. Designed to gauge your organization's effectiveness and further develop breakthrough sales growth, this scorecard highlights your strengths and weaknesses, helping you bridge the gap between where you are and where you need to be. You'll also learn about: The "Deadly Dozen" (pains sales managers feel today) and how they can kill business A ten-point process for identifying and hiring nothing less than "A" players The 8 "ates" of managing strategic accounts and how they will maximize revenue and elevate relationships How to identify and correct the six most common areas of poor individual sales performance With Make Winning A Habit, you'll discover the obstacles between you and the consistent sales performance you can achieve-and find the tools to not only make success a habit, but one that will keep growing with your business.

Rick Page (Author), Jeff Riggenbach (Narrator)

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What Jesus Meant

In a time of national debate about what the Bible says on social issues, a distinguished historian and writer on religion examines what Jesus actually said about how we should live our lives—and how he chose to live his own. Whose side is Jesus really on? Whose views do his teachings support? Should we aspire to be "Christlike"—meaning homeless, subversive, scandalous, in constant danger of being kidnapped or arrested, and keeping company with the less-than respectable? Garry Wills points out that Jesus' acts were meant to show that He is not just like us; that he has higher rights and powers. To read the gospels in the spirit with which they were written, it is not enough to ask what Jesus did or said—or would do. We must ask what Jesus meant by his deeds and words. This is not a scholarly book, but a devotional one, written with intelligence and humility. It is a profession of faith—reasoning faith, and reasonable; what St. Anselm called "faith out on quest to know." In questing, Wills illuminates a much more complex, compelling, and controversial figure than the one we hear so much about in sound bites today.

Garry Wills (Author), Garry Wills (Narrator)

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The Invisible Employee: Realizing the Hidden Potential In Everyone

Most employees feel invisible to their leadership-and many times prefer to stay hidden in the corporate shadow lands. The Invisible Employee, part fable, part business advice, teaches managers how to actively engage employees, and find the way to bring out the best in them. This book focuses on how managers can lead people from obscurity to achievement and take companies from ordinary to extraordinary by something as simple as setting a guiding vision, providing rewarding work, and then recognizing the right behaviors. Like other bestselling business fables, The Invisible Employee combines a good yarn with great business advice and practical guidance for managers. Following a group of people as they attempt to live and work together on a mysterious island, the book combats one of the most common negative attitudes in business-that smart employees should keep quiet, keep their heads down, and try not to draw attention to themselves. The Invisible Employee argues that this attitude undermines our efforts at building great companies and that effective leaders can break their employees of this negative attitude. The Invisible Employee guides management to learn to engage their staff by setting a clear guiding vision, recognizing the strengths in their employees, and providing a sense of visibility and connection to corporate values and goals. In short, employees feel invisible to corporate leadership because leadership allows them to. This book shows managers how to get involved and lead their people from obscurity to achievement-and reap the rewards across their entire organization.

Adrian Gostick, Chester Elton (Author), Alan Sklar (Narrator)

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The Wal-Mart Effect: How the World's Most Powerful Company Really Works and How It's Transforming th

Award-winning journalist Charles Fishman breaks through the wall of secrecy to reveal the many astonishing ways Wal-Mart's power affects our lives and reaches all around the world. The Wal-Mart Effect: The overwhelming impact of the world's largest company--due to its relentless pursuit of low prices--on retailers and manufacturers, wages and jobs, the culture of shopping, the shape of our communities, and the environment; a global force of unprecedented nature. Wal-Mart is not only the world's largest company; it is also the largest company in the history of the world. Americans spend $26 million every hour at Wal-Mart, twenty-four hours of every day, every day of the year. Is the company a good thing or a bad thing? On the one hand, market guru Warren Buffett estimates that the company's low prices save American consumers $10 billion a year. On the other, the behemoth is the #1 employer in thirty-seven of the fifty states yet has never let a union in the door. Though 70 percent of Americans now live within a fifteen-minute drive of a Wal-Mart store, we have not even begun to understand the true power of the company and the many ways it is shaping American life. We know about the lawsuits and the labor protests, but what we don't know is how profoundly the "Wal-Mart effect" is shaping our lives. Fast Company senior editor Fishman takes us on an unprecedented behind-the-scenes investigative expedition deep inside the many worlds of Wal-Mart. He reveals the radical ways in which the company is transforming America's economy, our workforce, our communities, and our environment. Fishman penetrated the secrecy of Wal-Mart headquarters, interviewing twenty-five high-level ex-executives; he journeyed into the world of a host of Wal-Mart's suppliers to uncover how the company strong-arms even the most established brands; and journeyed to the ports and factories, the fields and forests where Wal-Mart's power is warping the very structure of the world's market for goods. Wal-Mart is not just a retailer anymore, Fishman argues. It has become a kind of economic ecosystem, and anyone who wants to understand the forces shaping our world today must understand the company's hidden reach.

Charles Fishman (Author), Alan Sklar (Narrator)

Audiobook

The Leadership Engine

Why do some companies consistently win in the consumer and capital markets while others struggle from crisis to crisis?The answer, says Noel Tichy, is that winning companies possess a "Leadership Engine" -- a proven system for creating dynamic leaders at every level. To get ahead and stay ahead, a company needs agile, flexible, innovative leaders who can anticipate change and turn on a dime. Fortunately, says Tichy, just as everyone has untapped athletic potential, everyone has untapped leadership potential that can be developed. In this audio, Tichy offers colorful and insightful examples from dozens of leaders who have figured out how to do it. -How does Jack Welch, for example, run the world's most valuable company -- and spend 30% of his time on leadership development? -How do the United States Navy SEALs and Army Rangers create leaders who can command any team, anytime, anywhere? -How did Ameritech break its hundred-year-old mentality of entitlement and create a culture where leaders develop other leaders? No two winning companies are alike. But, each has a Leadership Engine which ensures that leaders have clear, teachable points of view that they use to develop others. This audio not only offers a major contribution to the understanding of successful leadership, but provides concrete, proven methods for leaders developing leaders in any company.

Noel M. Tichy (Author), Noel M. Tichy (Narrator)

Audiobook

Silos, Politics & Turf Wars: A Leadership Fable About Destroying the Barriers that Turn Colleagues i

Silos are organizations' vertical structures-but the word has become synonymous with barriers to workplace effectiveness and connotes deep political infighting. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals. They cause stress, exasperation, and disappointment by forcing employees to fight bloody, unwinnable battles with people who should be teammates. Like his other fables, SILOS, POLITICS, & TURF WARS is fiction in realistic form, involving not one, but three organizations, all struggling to eliminate their silos and bridge a sense of alignment back in place.

Patrick Lencioni (Author), Eric Conger (Narrator)

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Integrity: The Courage to Meet the Demands of Reality

Integrity -- more than simple honesty, it's the key to success. A person with integrity has the ability to pull everything together, to make it all happen no matter how challenging the circumstances. Drawing on experiences from his work, Dr. Henry Cloud, a clinical psychologist and nationally syndicated radio host, shows how our character can keep us from achieving all we want to (or could) be. In Integrity, Dr. Cloud explores the six qualities of character that define integrity, and how people with integrity: -Are able to connect with others and build trust -Are oriented toward reality -Finish well -Embrace the negative -Are oriented toward increase -Have an understanding of the transcendent Success is not related to only talent or brains. The real factor, Cloud demonstrates, is the makeup of the person. All of us can grow in the kinds of real character that brings about fruitful relationships and achievement of purpose, mission, and goals. Integrity is not something that you either have or don't, but instead is an exciting growth path that all of us can engage in and enjoy.

Henry Cloud (Author), Henry Cloud (Narrator)

Audiobook

Take Command: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump

Kelly Perdew-winner of The Apprentice 2-has it what it takes to lead. His secret weapon: the principles he learned at West Point, as a U.S. Army Intelligence Officer, and as an Airborne Ranger-principles that he's applied to business with the same firepower determination that makes our military the best on the battlefield. In Take Command, he shows how business luminaries with military training, such as Donald Trump, Ross Perot, Marty Evans, Bill Coleman, and Roger Staubach, have achieved their success.

Kelly Perdew (Author), Brent Osborn, Kelly Perdew (Narrator)

Audiobook

Management & Leadership Audiobooks in Business & Economics