From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of:
- commitment to a definite objective
- seizing and maintaining the initiative
- economization to mass (concentration of resources)
- positioning
- surprise
- multiple simultaneous alternatives
- the indirect approach
- simplicity
- timing
- exploiting success
With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.
Accompanying figures are included in the audiobook companion PDF download.
William S. Cohen, the former U.S. Senator and Secretary of Defense, has walked the most powerful corridors in the world. Now, in the intricately woven Dragon Fire where it's nearly impossible to distinguish fact from fiction, he takes listeners into the top secret rooms where the fate of the world is held in the hearts and minds of men with dangerous and hidden agendas. When the Secretary of Defense is assassinated, Michael Patrick Santini, a former Senator and Vietnam P.O.W., is pulled from his Wall Street firm back to Washington to lead the Pentagon. Once there, he discovers that the United States is under attack by a silent, sinister force. Someone, somewhere is determined to destroy America as a global power-and Santini must uncover and expose this force before more acts of deceit and destruction draw the U.S. into a war where millions will die. Rejecting a direct order from the President of the United States, Santini races across the globe in a desperate attempt to prevent a man from Santini's past from starting a global war.
