Audiobooks by W. Craig Reed

The 7 Secrets of Neuron Leadership: What Top Military Commanders, Neuroscientists, and the Ancient G

Leadership techniques backed by the world's most effective teams The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former US Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team. You'll mine the latest neuroscience research as you delve into the Triune Brain and personality neurotransmitters, and explore the biological hardwiring that can be finessed and focused to achieve results. Throughout, you'll gain insightful perspective from military and business leaders about what does—and doesn't—work in the real world; discussions with a former head of NASA, a Deputy Secretary of Defense, Navy SEAL officers, two Secretaries of the Navy, and dozens of CEOs, executives, researchers, and renowned world leaders provide invaluable advice backed by a track record of success.

W. Craig Reed (Author), Ray Greenley (Narrator)

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Start with Who: How Small to Medium Businesses Can Win Big with Trust and a Story

Start with Who, with a foreword by EOS Visionaries Mike Paton and Mark O'Donnell, is the next generation beyond business books written decades ago, including Simon Sinek's Start with Why and The Challenger Sale by Matthew Dixon and Brent Adamson. The groundbreaking science, examples, and concepts in this book are delivered in easy-to-understand terms and designed to help drive meteoric success for sales, marketing, and recruiting professionals who have started or work for small to medium businesses. Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle's Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story. All salespersons know that 'facts tell and stories sell.' Having trained and coached thousands of sales and marketing professionals for leading firms, New York Times bestselling author W. Craig Reed leverages decades of experience to help individuals hone their messaging down to a few short bullet points presented in a compelling yet easy-to-understand story format designed to teach, persuade, and drive action.

W. Craig Reed (Author), Steve Marvel (Narrator)

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Spies of the Deep: The Untold Truth About the Most Terrifying Incident in Submarine Naval History an

A decade after the Cold War, a violent explosion sent the Russian submarine Kursk to the bottom of the Barents Sea. The Russians claimed an outdated torpedo caused the incident and refused help from the West while twenty-three survivors died before they could be rescued. When Russian naval officers revealed evidence of a collision with a US spy sub, Vladimir Putin squelched the allegations and fired the officers. In Spies of the Deep, W. Craig Reed shatters the lies told by both Russian and US officials and exposes several shocking truths. Included are never-before-revealed facts and firsthand accounts from deep sea rescue divers, US submariners, government officials, Russian naval officers, and expert witnesses. Not to mention unveiled evidence of a secret deal between Putin and US President Bill Clinton to avert a nuclear war. Discover how the Kursk propelled Putin to power and how he used its demise to muzzle oligarchs, wrest control of energy firms, rebuild Russia's military, and dominate Arctic resources and sea routes. Spies of the Deep explores how the Kursk incident will be remembered as a pivotal historical event that propelled the world's superpowers into another, far more dangerous Cold War, sparked conflicts in the Arctic, and fueled a resource war that could create an economic nightmare not seen since the Great Depression.

W. Craig Reed (Author), Paul Woodson (Narrator)

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Red November: Inside the Secret U.S.-Soviet Submarine War

Few know how close the world has come to annihilation better than the warriors who served America during the tense, forty-five-year struggle known as the Cold War. Yet for decades, their work has remained shrouded in secrecy. Now, in this riveting new history, W. Craig Reed, a former navy diver and fast-attack submariner, provides an eye-opening, pulse-pounding narrative of the underwater struggles and espionage operations between the U.S. and the U.S.S.R. that brought us to the brink of nuclear war more than once. Red November is filled with hair-raising, behind-the-scenes stories that take you deep beneath the surface and into the action during the entire Cold War period from 1946 through 1992. Reed served aboard submarines involved in espionage operations, and his father was a top military intelligence specialist intimately involved in the Cuban Missile Crisis. Reed is one of the first authors to obtain so many in-depth interviews with dozens of navy divers, espionage operatives, submariners, and government officials on both sides (including several Soviet submarine captains) about the most daring and decorated missions of the conflict, including top-secret Ivy Bells, Boresight, Bulls Eye, and Holystone operations. Transcending traditional submarine, espionage, and Cold War accounts, Red November is an up-close examination of one of the most dangerous times in world history and an intimate look at the men and women who participated in our country's longest and most expensive underwater war. " "W. Craig Reed's latest global thriller, DNA, is a savage and brutal ride, blending science, history, mythology, and religion into a whip-fast and smart story. Riveting and breathlessly paced, it's a story that begs to be read in one sitting."— James Rollins, New York Times bestselling author

W. Craig Reed (Author), Tom Weiner (Narrator)

Audiobook