Microdomination is based on the premise of building a strong personal brand around what gets you jazzed every day and then growing a sustainable business enterprise around it.The book paints a vivid picture of the possibilities that exist today for someone who has experience and expertise in - and importantly, a passion for - a particular subject, topic, or vocation. This passion could be a professional discipline - i.e., your day job - or a hobby or sideline interest that you're keen to turn into a full-time gig.Part One sets the scene - what constitutes a 'Micro Maven,' who they are, what their characteristics are. Jam-packed with real-life examples of highly inspirational individuals who are living the dream.Part Two gets more into the nuts and bolts - we dissect what the experts are doing and set about looking at ways and means how you too can replicate what they do to build your platform, your brand, and ultimately your business.
Are you struggling to cut through the noise and convey your message to the marketplace?
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to.
Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.
Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.
Trust and reputation have never been more important in business
Learn how to harness the power of both public relations and content marketing to build visibility, influence, trust, and credibility for your business, organization or personal brand.
In this book, veteran public relations consultant and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:
- Humanize your company or organization
- Deepen the connection your brand has with consumers
- Grow your influence within the industry you operate
- Build familiarity and a genuine sense of trust within the marketplace
- Connect with the people who influence your clients and customers
- Increase new business leads and sales
- Reduce the customer’s buying cycle
- Make paid-for advertising work harder
- Let new business come to you instead of sending out pitches
Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
