Audiobooks by Thomas A. Freese

Secrets of Question-Based Selling, 2nd Edition: How the Most Powerful Tool in Business Can Double Yo

For nearly twenty years, The Secrets of Question Based Selling has been helping great salespeople like you deliver big results. Its commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology-and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness-identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: penetrate more accounts; overcome customer skepticism; establish more credibility sooner; generate more return calls; motivate different types of buyers; develop more internal champions; close more sales . . . faster; and much, much more.

Thomas A. Freese (Author), Steve Menasche (Narrator)

Audiobook

Sell, Sell, Sell!: Let's Get Real or Let's Not Play; Sell Yourself First; Snap Selling

Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Now there's a better way to transform the buyer/seller relationship. Let's Get Real or Let's Not Play shows you how to transform a sales culture with clarity, authenticity, and emotional intelligence. The familiar adage that "It's a jungle out there" applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. The sales methods of the past are simply no longer effective in a world where customers aren't sure whom to trust. In Sell Yourself First, you are taught how to leverage your own personal assets to win the confidence of customers by displaying a host of intangible attributes such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership. Since today's potential customers are under extreme pressure to do more with less money, less time, and fewer resources, they're wary of anyone who tries to get them to buy or change anything. Snap Selling, is the perfect guide for any seller in today's increasingly frenzied environment as it shows how to get more appointments, speed up decisions and win sales. These 3 titles are the perfect bundle for winning more sales than you ever dreamed possible.

Jill Konrath, Mahan Khalsa, Randy Illig, Thomas A. Freese (Author), Jill Konrath, Randy Illig, Thomas A. Freese (Narrator)

Audiobook

Sell Yourself First: The Most Critical Element in Every Sales Effort

The Biggest Differentiator In A Competitive Marketplace Is You The familiar adage that "It's a jungle out there" applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. Meanwhile, the tried-and-true sales methods of the past are simply no longer effective in a world where customers aren't sure whom to trust. According to Thomas A. Freese, author of the contemporary sales methodology classic Secrets of Question Based Selling, the single most effective way to separate yourself and your offerings from all the noise in the marketplace is to sell yourself first. After all, you are the greatest asset your competition lacks. Freese has helped thousands of salespeople worldwide become more effective at penetrating new accounts, positioning a unique value proposition, and closing more business. In this audio book, he will show you how to leverage your own personal assets to win the confidence of customers by displaying a host of intangible attributes such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership. Ultimately, by maximizing your ability to convey a more impactful value proposition, you give yourself an unfair advantage over the competition to win more sales, using innovative strategies such as: -Acknowledge the elephant in the room: Knowing that customers are naturally skeptical and standoffish toward vendors, sellers gain a significant competitive advantage by acknowledging the customer's uncertainty right off the bat. Especially in competitive situations, customers want to know whom to trust, and your ability to earn credibility early might be the difference between winning the business or coming in second place. -Treat every sales call like a job interview: The fact that everyone is familiar with a job interview scenario makes it the perfect metaphor for selling yourself first. Truth is, every job interview is also a sales situation, and every sale is a job interview. Thus, decision makers want to focus more on how you can help address their goals, rather than just hearing a sales pitch. -Use mini-invitations to secure more mind share: Any experienced salesperson knows you can't just barrage customers with features and benefits. Instead, the real skill is causing people to want to engage in a mutual dialogue about their needs and your value. Freese will show you how to lower a prospect's natural defenses, and at the same time, make them more receptive to hearing your value proposition. Written in a clear, conversational voice, Sell Yourself First is a must read for any salesperson who wants to have an unfair advantage over the competition.

Thomas A. Freese (Author), Thomas A. Freese, Various Readers (Narrator)

Audiobook