Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid Club de Fútbol went onto become the world's most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies).
But today, this legendary, member-owned soccer team faces significant challenges, including: soccer losing the global entertainment battle against other sports and platforms; the proliferation of closely government-related, private equity, and multi-club ownership models—while Real Madrid are a not-for-profit club owned by 92,000 members; the financial dominance and further separation of the English Premier League; the conflicts of FIFA and UEFA being both regulators and hosts of tournaments; players who earn more from endorsements than from playing the game; and an explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways.
With their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid's trademark passion and values have never been more important. The Real Madrid Revolution showcases what it takes to stay on top when external forces are not working your favor—and how to innovate to be stronger than ever.
La industria del deporte es un negocio que mueve una cantidad ingente de dinero y llegar a lo más alto en este mundo futbolístico es un triunfo extraordinario. Y el Real Madrid lo ha conseguido, con el mérito añadido de haber pasado de estar al borde de la bancarrota en la década de los noventa a convertirse, en la actualidad, en el club más rentable del planeta.
Gracias a dos años de investigación sin precedentes en los archivos del Real Madrid y a más de cien horas de entrevistas con el personal de la entidad deportiva, el profesor Mandis nos revela las claves de la fascinante gestión del club en los últimos años. Lo que convierte al Real Madrid en un modelo económico-deportivo sostenible es que toda su estrategia, dentro y fuera del campo, se basa en una cultura y un sistema de valores que emana de la comunidad de aficionados. Toda acción tiene como objetivo satisfacer el deseo de sus seguidores y reforzar la identidad de la afición. Y es que la pasión y lealtad de sus hinchas garantiza una extraordinaria rentabilidad comercial.
La fórmula Real Madrid explora como el club blanco ha creado un modelo que conlleva tanto el éxito en el campo financiero como en el deportivo. Riguroso en su análisis, Mandis aporta una gran cantidad de datos desconocidos para el gran público y nos acerca a las personalidades responsables de este gran logro organizativo y empresarial.
Grabado en español ibérico (España).
Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including eleven UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously analyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community.
In What Happened to Goldman Sachs, Columbia Business School professor and former Sachs executive Steven Mandis charts the evolution of Goldman Sachs from an ethical standard to a legal one and uncovers the forces behind what he calls Goldman's 'organizational drift.' Drawing from his firsthand experience; sociological research; analysis of SEC, congressional, and other filings; and a wide array of interviews with former clients, detractors, and current and former partners, Mandis exposes the pressures that forced Goldman to slowly drift away from the very principles on which its reputation was built.
Combining insightful analysis with engaging storytelling, Mandis has written an insider's history that offers invaluable perspectives to business leaders interested in understanding and managing organizational drift in their own firms.
