Audiobooks by Shane Snow

Smartcuts: Wie Querdenker und Business-Ikonen Erfolg beschleunigen

Intelligenter arbeiten und mehr erreichen. Smartcuts sind unkonventionelle Verhaltensmuster, mit denen Menschen und Unternehmen in unwahrscheinlich kurzer Zeit unglaubliche Dinge zuwege gebracht haben. Der New-Yorker Journalist Shane Snow nimmt zahlreiche Beispiele unter die Lupe und stellt neuen Prinzipien vor, die erklären, wie es möglich ist, dass so viele der erfolgreichsten Menschen und Unternehmen der Welt mit so wenig so viel erreichen konnten. • Warum ziehen manche Unternehmen in wenigen Monaten Millionen Kunden an, während andere floppen? • Wie schafften es Alexander der Große, YouTube-Phänomen Michelle Phan und Tonight-Show-Moderator Jimmy Fallon, sich in kürzerer Zeit an die Spitze zu katapultieren, als die meisten von uns auf die nächste bescheidene Gehaltserhöhung warten müssen? • Wie setzen sich schnell wachsende Unternehmen, Weltklasse-Herzchirurgen und Underdog-Vermarkter von der Masse ab? In allen Bereichen gibt es Querdenker, die wie Computerhacker neue und bessere Wege finden, um Erstaunliches zu bewerkstelligen. Shane Snow widerlegt so manches vermeintliches Erfolgsrezept und zeigt: • warum es zwecklos ist, die 'Mühlen zu durchlaufen', • warum Schulkinder keine Multiplikationstabellen auswendig zu lernen brauchen, • warum es einfacher ist, ein großes anstelle eines kleinen Unternehmens aufzubauen. Mit 'Smartcuts' kann jeder von uns seine Gewohnheiten überdenken und seinen Erfolg beschleunigen. Shane Snow ist New Yorker Journalist und Gründer von Internetfirmen. Er ist ein gefragter Redner auf Technologie- und Werbekonferenzen und Kreativchef des von ihm mitgegründeten Medienunternehmens Contently, hat einen Master in Journalismus von der Columbia University und ist Fellow der Royal Society of Arts. Dieses Buch erschien im englischen Original unter dem Titel „Smartcuts: How Hackers, Innovators, and Icons Accelerate Success” (c) 2015 GABAL Verlag GmbH (P)2018 ABP Verlag

Shane Snow (Author), Manfred Ludwig (Narrator)

Audiobook

Dream Teams: Working Together Without Falling Apart

Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down--and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together. You'll learn: * How ragtag teams--from soccer clubs to startups to gangs of pirates--beat the odds throughout history. * Why DaimlerChrysler flopped while the Wu-Tang Clan succeeded, and the surprising factor behind most failed mergers, marriages, and partnerships. * What the Wright Brothers' daily arguments can teach us about group problem solving. * Pioneering women in law enforcement, unlikely civil rights collaborators, and underdog armies that did the incredible together. * The team players behind great social movements in history, and the science of becoming open-minded. Provocative and entertaining, Dream Teams is a landmark work that will change the way we think about people, progress, and collaboration. Includes a Bonus PDF with an illustrated special afterword with Sheryl Sandberg and Adam Grant, the Dream Teams Cheat Sheet, and more. **Contact Customer Service for Additional Material**

Shane Snow (Author), Aaron Walton, Shane Snow (Narrator)

Audiobook

The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care-in work and in life.

Joe Lazauskas, Shane Snow (Author), Chris Sorensen (Narrator)

Audiobook

Smartcuts: How Hackers, Innovators, and Icons Accelerate Success

Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and some organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these "smartcuts" to rethink convention and accelerate success. Why do some companies attract millions of customers in mere months while others flop? How did Alexander the Great, YouTube phenom Michelle Phan, and Tonight Show host Jimmy Fallon dash to the top in less time than it takes most of us to get a midlevel promotion? How do high-growth businesses, world-class heart surgeons, and underdog marketers beat the norm? Like computer hackers, a handful of innovators in every era use lateral thinking to find better routes to stunning accomplishments. Throughout history, the world's biggest successes have been achieved by those who refuse to follow the expected course and buck the norm. Smartcuts is about bucking the norm. In it, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn multiplication tables, and how, paradoxically, it's easier to build a huge business than a small one. Smartcuts tells the stories of innovators who dared to work differently and lays out practical takeaways for the rest of us. It's about applying entrepreneurial and technological concepts to success, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society's problems faster than we think.

Shane Snow (Author), Erik Bergmann, Shane Snow (Narrator)

Audiobook