This audiobook is narrated by a digital voice.
In this book you’ll find:
- All the different types of live events you can sell at
- How to actually make money back from live events when you factor in tickets, travel, accommodations, table, product production and shipping, and more
- The exact setup for a conference table that sells
- What else you need to bring to a conference in order to keep your energy up for the duration
- What you need to say to make book sales at your table
- Some really smart things you can do before and after the conference to maximize momentum and profits
This audiobook is narrated by a digital voice.
In this book you’ll find:
- All the different types of cross-promotion you can do (both within your brand and with other authors)
- How to use boxed sets and anthologies to cross-promote and/or build your customer base
- How to stack newsletter promotions, swaps, and social media builders to get better results on your launches
- How to build viral campaigns that help you grow your audience quickly (and how to convert them to buyers, too!)
- How list-aiming boxed sets, Kickstarter campaigns, and other launch-style marketing opportunities work
This audiobook is narrated by a digital voice.
We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words.
The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors.
Direct Sales Mastery for Authors Volume 1
This volume makes the case for starting direct sales, explains the publishing trends leading to so many direct sales avenues opening up, and explains our personal philosophy on direct sales for publishing and how it may differ from other approaches in the industry.
We also dive deep into our signature archetypal framework called Author Ecosystems. There are five archetypes total—Desert, Grassland, Tundra, Forest, and Aquatic—and each matches up with specific sales and marketing patterns across six key areas:
Trends
Fandom
Data
Stages of Audience
Optimization
Short-Term vs. Long-Term Thinking
We go through all five archetypes in detail to help you identify your most likely type, as well as your most likely career stage. We show you what your archetype should be focused on right now from a sales and marketing perspective, since you likely don't have infinite time, resources, or attention and can't implement all of direct sales at once! We also show you what strategies and approaches might work for you across many different popular publishing platforms in the direct sales space.
This audiobook is narrated by a digital voice.
We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words.
The book became so long that we actually split it into two books.
Direct Sales Mastery for Authors Volume 2
This volume dives deep into the StoryUrge Messaging Framework, which helps authors create strong marketing messaging that actually helps them sell a book. This goes far beyond a blurb or some ad copy. (Though it can be used to make those pieces better too!)
The book then shows you how to apply the StoryUrge Messaging Framework across all five areas of direct sales: Website Landing Pages, Website Storefronts, Crowdfunding Launches, Subscriptions and Memberships, and Live Events and Signings.
There are three major pieces of the StoryUrge Messaging Framework:
Excitement - Why people should be excited about your project.
Objections - Why people are holding back from your project.
Psychological Triggers - Why people buy.
Our psychological triggers section offers nearly 50 different buttons to push to bring people into your work across six categories:
The X-Factors
Connection Deepeners
The Button-Pushers
Pleasure and Pain Inducers
Core Wounders and Healers
Emotional Fantasies and Nightmares
We teach how to use these triggers in the book itself (yes, even for fiction!), in the offer you are trying to sell, and in the marketing messaging you use to sell the offer. When all of this is in alignment, sales happen more easily!
This audiobook is narrated by a digital voice.
In this book you’ll find:
- How to use your Facebook profile and stories to create more visibility and sales
- Interesting tricks that you can do with Facebook groups and pages to market your books
- The smartest ways to lay the foundation for Facebook ads for your books—what works, what doesn’t
- How to strategically sell your books through Facebook's free business and personal tools—what is allowed, what's not, and how to marketing yourself as organically and authentically as possible without violating expected Facebook etiquette
This audiobook is narrated by a digital voice.
With $300,000 in fundraising across 20+ Kickstarter projects, Russell Nohelty knows a thing or two about running publishing campaigns for novels, nonfiction, anthologies, comics, audio dramas, and more. He tested his system with 70+ authors with great results, and is now generously sharing everything he knows about the platform for authors with an audience of zero as well as those with a fanbase.
In this book you’ll find:
- Why using crowdfunding is an important avenue for authors and how authors are currently using it
- Choosing the right project for Kickstarter and designing your campaign
- Budgeting your campaign for profitability (and why it’s critical for your success!)
- The types of messages you should send to your audience vs. cold traffic
- Delivering your rewards for your Kickstarter project
- Keeping momentum going after Kickstarter
Hailed as one of the most comprehensive books on Kickstarter for Publishing projects, this book is a must-have if you're Kickstarter-curious or planning your campaign.
