Audiobooks by Rohit Bhargava

Non Obvious Megatrends: How to See What Others Miss and Predict the Future

Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. — How might the evolution of gender fluid toys change our culture? — What can the popularity of handmade umbrellas and board games teach us about the future of business? — Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner of the following: Eric Hoffer Business Book of the Year Axiom Award Silver Medal (Bus. Theory) INDIE Gold Medal (Bus. Book) IPPY Silver Medal (Best Bus. Book) Non-Fiction Book Award (Gold Medal) Pinnacle Best Business Book Award

Rohit Bhargava (Author), Scott Brick (Narrator)

Audiobook

Beyond Diversity: 12 Non-Obvious Ways To Build A More Inclusive World

'A useful, forcefully written, and wide-ranging study of inequities—and how to fix them.' —Kirkus Reviews What if we could go beyond the conversation about diversity and take real action? In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer. Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

Jennifer Brown, Rohit Bhargava (Author), Jennifer Brown, Rohit Bhargava (Narrator)

Audiobook

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

We have always decided who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. If you were believable, you could be trusted. Success will come from understanding one basic principle - how to be more TRUSTED. This is the formula of this book - how to become more trusted so that you will be more believable. Critical to doing this is leaving behind some of the common conventional thinking, from how we measure business success to the blind beliefs that drive each of us - and instead being able to focus more on unique and nonconformist techniques in business and life that actually make the biggest difference. It's important to reach the consumer while his or her mind is on that particular topic. The consumer will then place a correlation between your company and the item or service that they need (and that you provide). This last step, the author explains, is crucial in beginning the coveted trusted relationship with your consumers. For example, Ford Model Company began uploading YouTube videos of their models giving how-to advice on make-up, hair, and fashion. While the company will most likely not gain new models or revenue from this tactic, they have successfully reached out to a young generation of girls who will now grow up aspiring to be like the models from Ford Model Company, securing name recognition for the next generation of top models. Travel agencies, resorts, and adventure companies should advertise in airport vans and cabs. Most people plan their vacations as they are leaving from one so they will be thinking of new vacation ideas.

Rohit Bhargava (Author), Christine Marshall (Narrator)

Audiobook

Non-Obvious Guide To Marketing Your Small Business :(Without A Big Budget)

What if you could get advice on how to promote your business from an award-winning marketing expert, without spending a fortune? If that sounds interesting, this is the book for you. Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-understand guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including: Why is setting a budget the worst way to start a marketing plan?How can you create unstoppable word-of-mouth for your business?Why is it a mistake to try and be on every social media platform? By listening to this book, you'll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget. Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

Rohit Bhargava (Author), Art Nemeth (Narrator)

Audiobook

Non-Obvious 2018: How To Predict Trends and Win The Future

Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world's quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers? The answers to these questions may not be all that obvious. And that's exactly the point. For the past 8 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank. The answers to these questions may not be all that obvious. And that's exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 "Non-Obvious" trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world. In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends - with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Rohit Bhargava (Author), David Zarbock (Narrator)

Audiobook

Always Eat Left Handed: 15 Surprising Secrets For Killing It At Work And In Real Life

The ALL-NEW UPDATED EDITION of the best selling book downloaded over 25,000 times! ALWAYS EAT LEFT HANDED IS A "HELP-SELF" BOOK FOR PEOPLE SURROUNDED BY OBVIOUS ADVICE This entertainingly irreverent book from Wall Street Journal bestselling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you. Start smoking? Be a cross-dresser? Procrastinate more? Make people cry? Learn to yodel? Reading just a few of these "secrets," you might wonder if this book is serious. Indeed, it is. Through a bite-size collection of 15 quirky and insightful stories told in a highly readable non-boring style, you'll learn how to: Think faster on your feet when things go wrong Be the type of person everyone wants to work with Get better at starting (and ending) conversationsFind resilience after failure without losing optimism Stand out by being the most approachable person in any room For anyone sick of hearing you should do what you love, take more risks and make mistakes, this empowering book is like a desperately needed pair of noise-canceling headphones for uselessly obvious advice. Instead, Always Eat Left Handed offers a real world, no-nonsense playbook for getting ahead in school, work and life by doing exactly the opposite of what most people tell you. Starting, of course, with eating left handed.

Rohit Bhargava (Author), Henry Jones (Narrator)

Audiobook

Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious, and that's exactly the point. For the past four years, marketing expert and Georgetown University professor Rohit Bhargava has curated his bestselling list of "non-obvious" trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world. In this newly updated fifth edition of Non-Obvious, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

Rohit Bhargava (Author), Tom Zingarelli (Narrator)

Audiobook