Make the Right Choices Today and Take Control of Your Future When times are good it is easy to go along for the ride. When the going gets tough-the economy tank, jobs disappear, families are disrupted-it's more vital than ever to reassess the real meaning of success, and how you can achieve it on your own terms, in your own time. Real and lasting success doesn't happen merely by chance. It is not subject to the whims of the economy or the dictates of other people. It is the result of decisive plans and definitive actions that only you can direct. Four Questions That Will Change Your Life The first and most important step in taking control of your future is to determine the truth-the truth about who you are, where you are, what you will do, and who your allies are. The guiding principles outlined in this audio book are defined by questions that provoke reflection-reflection that draws out your unique talents and passions, reveals how to align them with your obligations, and leads you to answers that help you create a roadmap to the best of your life. From an about-to-retire CEO to an unlikely entrepreneur, from a globe-trotting consultant to a grade school teacher, real-world stories bring the lessons in this audio book vividly to life and show how anyone can experience transformation through this deceptively simple yet powerful exercise of asking the right questions.
There is only one CEO in recent times who has faced–and succeeded at–the extraordinary challenges of leading three major companies–Gillette, Nabisco, and Kraft–into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. DOING WHAT MATTERS –the action plan for identifying and tackling what’s important and ignoring the rest–is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day.
Kilts illustrates his ideas with colorful stories. His focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference through: intellectual integrity, generating emotional engagement and enthusiasm, action, and understanding the right things through an overarching concept. Whether you’re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, DOING WHAT MATTERS provides the practical ideas that get results.
