They had 99 problems but Mitt Romney wasn't one.
At the start of an epic election, the team trying to reelect President Obama faced a mountain of challenges: a dismal economy, the faded hopes of the first campaign, and a struggle to raise enough cash to compete. No president had risen so fast, or fallen so far, in the modern era. And no president in living memory had earned a second term in such troubled times. To resell the president, they needed to redefine the world they were living in. They needed to retell their own story and rewrite the characters.
They needed to find The Message.
But first, they needed to fight the enemy within: each other. For six years they kept a lid on their internal disputes-the ego clashes, the disappointed ambitions, and the battle to control the Obama brand. Everything was out of public view and under wraps. They called their style No Drama Obama, and the phrase matched the mood of the candidate. But it was never completely true.
In 2008 they found a way around their rivalries. Four years later, their hostilities threatened to undermine the reelection of a president at a time when most voters were deeply unhappy and ready for change.
Drawing on unrivaled access to the key characters, THE MESSAGE tells the inside story of the Mad Men-the marketers, message-shapers, and admakers-who held the Obama presidency in their hands.
Revival is the dramatic inside story of the defining period of the Obama White House. It is an epic tale that follows the president and his inner circle from the crisis of defeat to historic success. Over the span of an extraordinary two months in the life of a young presidency, Obama and his senior aides engaged in a desperate struggle for survival that stands as the measure of who they are and how they govern. Bestselling Obama biographer Richard Wolffe draws on unrivaled access to the West Wing to write a natural sequel to his critically acclaimed book about the president and his campaign. He traces an arc from near death to resurrection that is a repeated pattern for Obama, first as a candidate and now as president. Starting at the first anniversary of the inauguration, Wolffe paints a portrait of a White House at work under exceptional strain across a sweeping set of challenges: from health care reform to a struggling economy, from two wars to terrorism. Revival is a road map to understanding the dynamics, characters, and disputes that shape the Obama White House. It reveals for the first time the fault lines at the heart of the West Wing between two groups competing for control of the president's agenda. On one side are the Revivalists, who want to return to the high-minded spirit of the presidential campaign. On the other side are the Survivalists, who believe that government demands a low-minded set of compromises and combat. At the center of this compelling story is a man who remains opaque to supporters, staff, and critics alike. What motivates him to risk his presidency on health care? What frustrations does he feel at this incredible time of testing? Written by the author who knows Obama best, Revival is a frank and intimate account of a president struggling to adapt, enduring failure, and outfoxing his foes. It is a must-read volume, full of exclusive insights into the untold and unfinished story of a new force in world politics. From the Hardcover edition.
Before the White House and Air Force One, before the TV ads and the enormous rallies, there was the real Barack Obama: a man wrestling with the momentous decision to run for the presidency, feeling torn about leaving behind a young family, and figuring out how to win the biggest prize in politics. This book is the previously untold and epic story of how a political newcomer with no money and an alien name grew into the world's most powerful leader. But it is also a uniquely intimate portrait of the person behind the iconic posters and the Secret Service code name Renegade. Drawing on a dozen unplugged interviews with the candidate and president, as well as twenty-one months covering his campaign as it traveled from coast to coast, Richard Wolffe answers the simple yet enduring question about Barack Obama: Who is he? Based on Wolffe's unprecedented access to Obama, Renegade reveals the making of a president, both on the campaign trail and before he ran for high office. It explains how the politician who emerged in an extraordinary election learned the personal and political skills to succeed during his youth and early career. With cool self-discipline, calculated risk taking, and simple storytelling, Obama developed the strategies he would need to survive the onslaught of the Clintons and John McCain, and build a multimillion-dollar machine to win a historic contest. In Renegade, Richard Wolffe shares with us his front-row seat at Obama's announcement to run for president on a frigid day in Springfield, and his victory speech on a warm night in Chicago. We fly on the candidate's plane and ride in his bus on an odyssey across a country in crisis; stand next to him at a bar on the night he secures the nomination; and are backstage as he delivers his convention speech to a stadium crowd and a transfixed national audience. From a teacher's office in Iowa to the Oval Office in Washington, we see and hear Barack Obama with an immediacy and honesty never witnessed before. Renegade provides not only an account of Obama's triumphs, but also examines his many personal and political trials. We see Obama wrestling with race and politics, as well as his former pastor Reverend Jeremiah Wright. We see him struggling with life as a presidential candidate, a campaign that falters for most of its first year, and his reaction to a surprise defeat in the New Hampshire primary. And we see him relying on his personal experience, as well as meticulous polling, to pass the presidential test in foreign and economic affairs. Renegade is an essential guide to understanding President Barack Obama and his trusted inner circle of aides and friends. It is also a riveting and enlightening first draft of history and political psychology. From the Hardcover edition.
