Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.
Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.
Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
Police officer Mike Anglekee’s life is changed forever when crazed deliveryman Stanley Markesan decides enough is enough, and he’s going to teach the nosy policeman a lesson for interfering with his philandering. But Stanley is no ordinary courier. Once his desire for revenge ignites, he transforms from an ordinary person into a seemingly invincible being with extraordinary powers, the being known as “Watches.” After two failed attempts to exterminate Mike and his wife, Watches moves on to attack the next generation, including Mike’s sons, Billy and Danny, and some of Danny’s closest friends. Complicating matters is another mysterious stranger who shows up in town. The boys can’t determine whether he’s friend or foe, but before they can figure it out, Watches intensifies his attacks, triggering a terrifying wave of cataclysmic events that threatens their lives and ensures the state of Wisconsin will never be the same again. With Watches on the loose, there’s no telling what lies ahead in this labyrinth of twisted roads and telltale signs of pure adrenaline, violence, and horror. Never go anywhere alone; always stick with a buddy. And if you hear a strange cackling sound and the devil repeat his name three times, run! Watches may be coming for you next.
Trust is a dangerous thing. You give it when you determine it is deserved. We lavish it on those we esteem, those we have given leadership of our lives to.
It is a dangerous thing because it can be betrayed. Like the business or church leader we faithfully served under, who may now be known for all he was; perhaps some kind of scoundrel.
