Audiobooks by Renee Mauborgne

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competiti

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating 'blue oceans'-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: 'Help! My Ocean Is Turning Red'; updates on all cases and examples in the book; and two new chapters and an expanded third one-'Alignment, Renewal, and Red Ocean Traps'-that address some of the most pressing questions readers have asked over the years.

Renee Mauborgne, Renée Mauborgne, W. Chan Kim (Author), Roger Wayne (Narrator)

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Der Blaue Ozean als Strategie. Wie man neue Märkte schafft wo es keine Konkurrenz gibt

Der Wall-Street-Journal-Bestseller! Über 3,5 Millionen verkaufte Exemplare weltweit. Dieses Buch ist ein globales Phänomen. Es wurde in 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Die meisten Unternehmen liefern sich erbitterte Kämpfe mit ihren Konkurrenten - um Kunden, Wettbewerbsvorteile und Marktanteile. Und trotzdem wird es für sie immer schwieriger, nachhaltig profitables Wachstum zu erreichen. Der bahnbrechende Bestseller von W. Chan Kim und Renée Mauborgne stellt das bisherige strategische Denken auf den Kopf: Wer sich auf den Kampf mit seinen Konkurrenten einlässt, hat schon verloren. Wer dagegen ganz neue Märkte schafft, wo es keine Konkurrenz gibt, kann satte Gewinne einfahren und seine Wettbewerber getrost vergessen. 'Der Blaue Ozean als Strategie' präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen 'Blauen Ozeane' erobern kann. Dieses Hörbuch zeigt: - wie man die Grenzen bestehender Märkte kraftvoll erweitert; - wie man ganz neue Märkte erschließt; - wie man bisher unerfüllte Kundenbedürfnisse erkennt und befriedigt. Wer das kann, bestimmt selbst die Regeln des Spiels, statt sich ihnen zu unterwerfen und entwirft einen kühnen neuen Weg in die Zukunft. W. Chan Kim und Renée Mauborgne sind Professoren für Strategie am INSEAD sowie Co-Direktoren des INSEAD Blue Ocean Strategy Institute. Sie sind Mitglieder des Weltwirtschaftsforums und Gründer des Blue Ocean Global Network.

Renee Mauborgne, W. Chan Kim (Author), Olaf Renoldi (Narrator)

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Blue Ocean Classics

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking 'blue ocean strategy,' a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. 'Blue Ocean Strategy' highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In 'Red Ocean Traps,' Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). 'Blue Ocean Leadership' applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource-time. This collection is the ideal start, or refresher, for creating more blue oceans.

Renee Mauborgne, Renée Mauborgne, W. Chan Kim (Author), Steve Menasche (Narrator)

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future. **Contact Customer Service for Additional Material**

Renee Mauborgne, W. Chan Kim (Author), Christian Steiner (Narrator)

Audiobook

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

THE NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

Renee Mauborgne, W. Chan Kim (Author), Christian Steiner (Narrator)

Audiobook

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: - Reconstruct market boundaries - Focus on the big picture - Reach beyond existing demand - Get the strategic sequence right - Overcome organizational hurdles - Build execution into strategy

Renee Mauborgne, Renée Mauborgne, W. Chan Kim (Author), Grover Gardner (Narrator)

Audiobook