The earlier 3 Industrial Revolutions (3IRs) created blue collar and white-collar jobs, which required people to carry out instructions, not question authority and follow time tested systems and processes.Now, we are in the midst of the 4th Industrial revolution (4IR), also called Industry 4.0. It is creating 'green collar' jobs, which need people to 'think, reflect and act'. To develop these abilities and perform the green collar jobs efficiently, it is critical that professionals develop certain skills -the 10 new life-changing skills:
1. Creativity
2. Innovation
3. Critical Thinking
4. Framing the Right Question
5. Smart Problem-Solving
6. Lifelong Learning
7. Storytelling
8. Influence Without Authority
9. Humanness
10. Entrepreneurial Spirit.
This book will introduce readers to these skills, which they can apply in their businesses and professions to come up trumps.
Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
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