Surf the waves of change.
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises-no matter how their customers interact with them.
The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the values their company will espouse.
Technology guru Ray Wang shows how organizations can surf the waves of change-how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.
Digital disruption has changed how we do our work. But by mastering these trends you'll delight your customers with every interaction.
Read by the author.
This audiobook includes exclusive thoughts and asides from the author expanding on the content included in the book.
Which kinds of companies will thrive and which will get crushed by the powerful forces in the global business landscape now at work? This groundbreaking new guide will help you adapt and change your business to thrive among digital giants, including Google, Facebook, and Amazon.
Drawing on considerable original research and case studies from Wang's acclaimed firm, Constellation Research, this groundbreaking guide reveals which kinds of companies will thrive and which will get crushed by the powerful forces now at work.
Ultimately, you will understand how the business world is changing in the face of extreme competition and, most importantly, you will learn how to adapt now to stay relevant and in demand.
Everybody Wants to Rule the World will help you:
- Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time.
- Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain.
- Gain insights into what innovative companies are doing right now to position themselves in this new reality.
- Take your business from status quo to market leader.
Accompanying figures are available in the audiobook companion PDF download.