Audiobooks by Nathan Furr

The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown

Whether you're searching for courage to start a new project, change careers, launch a business, develop an idea, or reinvent yourself after a disappointment or life change, you will face uncertainty-that ambiguous and uncomfortable state that often makes us feel confused, anxious, and afraid to act. Though these moments are difficult, they offer opportunities for personal growth, innovation, and creativity. In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools-including mental models, techniques, and reflections-for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities. In our fast-paced, ever-changing world, uncertainty is on the rise. We face it every day. But few of us have been taught the techniques to navigate it well. The Upside of Uncertainty provides the inspiration, tools, and strategies you need to thrive through the inevitable plot twists in your life and career.

Nathan Furr (Author), Dina Pearlman (Narrator)

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Innovation Capital: How to Compete - and Win - Like the World's Most Innovative Leaders

Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality-called 'innovation capital'-is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: how you can build a personal reputation for innovation; what techniques you can use to amplify your innovation capital; how you can garner attention for your ideas and projects and persuade audiences to support them; and what it means to provide visionary leadership and how you can achieve it. Featuring interviews with the superstars of innovation-individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)-this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.

Curtis Lefrandt, Jeff Dyer, Nathan Furr (Author), Charles Constant (Narrator)

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Leading Transformation: How to Take Charge of Your Company's Future

Leaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail in doing so. But this discouraging prospect is not because they won't be able to solve a technological or strategic problem. Leaders will fail because of intractable human responses associated with change-responses such as fear, ingrained habits, politics, incrementalism, and lack of imagination. These stumbling blocks always arise when we humans are faced with change, but what if we had a way to transcend them? This book reveals a radical new method for doing just that. Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change. Divided into three steps, this process uses cutting-edge tools such as science fiction, cartoons, rap music, artifact trails, and neuroprototypes to overcome people's inability to imagine or react to what doesn't yet exist, override powerful habits and routines that prevent them from changing, and create compelling narratives about the organization's future and how to get there.

Kyle Nel, Nathan Furr, Thomas Zoega Ramsoy (Author), Mike Carnes (Narrator)

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The Innovator's Method: Bringing the Lean Start-up into Your Organization

Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company-perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method-a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty-through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator's DNA-which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas-this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator's method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the "how"-how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you're launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.

Jeffrey Dyer, Nathan Furr (Author), Jonathan Yen (Narrator)

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