Audiobooks by Michael J. Silverstein

Rocket: Eight Lessons to Secure Infinite Growth

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a "how-to" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviors in order to deliver intimately rewarding experiences every time they shop-including knowing what they need before they do. Included is a "self critique" to identify where you are currently before you transform your career and company by mastering how to: * Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space * Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment * Deliver all the core benefits of a particular demand space in your product-from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement * Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.

Dylan Bolden, Michael J. Silverstein, Rohan Sajdeh, Rune Jacobsen (Author), Jim Tedder (Narrator)

Audiobook

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: -There will be nearly one billion middle-class consumers in China and India within the next ten years? -More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? -By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? -The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. Only by fully comprehending the forces driving this new generation of consumers will your company be abel to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today's emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.

Abheek Singhi, Carol Liao, David Michael, Michael J. Silverstein (Author), Don Hagen (Narrator)

Audiobook

Women Want More

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment. Women want more, much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: -Home-cleaning products that enable women to do in an hour what used to take a day -Financial-services products that recognize that women control half the United States' wealth -Food products that help keep the whole family happy and healthy -Health care services designed for working-women's hectic schedules In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime, bigger than the rise of China and India; more sustainable than any bailout package. Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

John Butman, Kate Sayre, Michael J. Silverstein (Author), Kellie Fitzgerald (Narrator)

Audiobook

Treasure Hunt: Inside the Mind of the New Consumer

A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

John Butman, Michael J. Silverstein (Author), John H. Mayer (Narrator)

Audiobook