Audiobooks by Martin Kihn

Customer 360: How Data, AI, and Trust Change Everything

Become more competitive by developing a superior customer experience through data, AI, and trust Customer 360: How Data, AI, and Trust Change Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. This book helps listeners attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Listeners will learn about using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails; organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats; making new technologies an extension of your existing data investments so that both work better; choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner; and handling internal stakeholders and dealing with change in a way that benefits the business.

Martin Kihn (Author), Dean Gallagher (Narrator)

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Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement

Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine 'stacks' of various marketing and advertising technology in an attempt to deliver the fabled 'right person, right message, right time' experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: understand the problems of managing customer data; understand what CDPs are and what they do (and don't do); organize and harmonize customer data for use in marketing; build a safe, compliant first-party data asset that your brand can use as fuel; and more.

Christopher B. O'hara, Christopher B. O’hara, Martin Kihn (Author), Sean Pratt (Narrator)

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Bad Dog: A Love Story

Meet Hola. She's a nightmare, but it's not her fault if she tackles strangers and chews on furniture, or if she runs after buses and fried chicken containers and drug dealers. No one ever told her not to. Worse yet, she scares her family. Hola may be the most beautiful Bernese mountain dog in the world, but she's never been trained, at least, not by anyone who knew what he was doing. Hola's supposed master, Marty, is a high-functioning alcoholic. A TV writer turned management consultant, Marty's in debt and out of shape; he's about to lose his job, and one day he emerges from a haze of peach-flavored vodka to find he's on the verge of losing his wife, Gloria, too, if he can't get his life, and his dog, under control. Desperately trying to save his marriage, Marty throws himself headlong into the world of competitive dog training. Unfortunately, he knows even less than Hola, the only dog ever to be expelled from her puppy preschool twice. Somehow, together, they need to get through the American Kennel Club's rigorous Canine Good Citizen test. Of course, Hola first needs to learn how to sit. It won't be easy. It certainly won't be pretty. But maybe, just maybe, there will be cheesecake.

Martin Kihn (Author), David Drummond (Narrator)

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House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time

Once upon a time Corporate America paid certain people huge fees to tell organizations what they were doing wrong. These men and women really knew next to nothing. They trashed businesses, destroyed careers, and wasted time and money. They called themselves Management Consultants. I know them well. I was one of them. Welcome to the... HOUSE OF LIES. When Martin Kihn joined a powerhouse New York consulting firm, he thought his job was to help organizations. In reality, the consultants spent precious work hours prowling for new clients, and offered little or no useful information. From power breakfasts with mind games to the screaming indignity of "Feedback Camp" in New Jersey, HOUSE OF LIES reveals the truth about a "profession" that could threaten your job, your career, and your life...and even throws you some lifelines should the suits start circling your company.

Martin Kihn (Author), Johnny Heller (Narrator)

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A$$hole: How I Got Rich & Happy by Not Giving a Damn About Anyone & How You Can, Too

Marty Kihn was the nicest guy in the world, until he got fed up with being passed over for promotions at work, tired of being suckered into walking his neighbor's dog, and sick of being disrespected by the man who sold him his morning coffee. On the day he turned forty, Kihn set out to transform himself from Mr. Nice Guy into a rule-breaking, power-mongering, Fox News-watching asshole. A$$hole is the story of Kihn's ascent from beta male to alpha male to asshole. From acting lessons to fight training, from hiring a life coach to covertly observing his nemesis at work, Kihn discloses the techniques that helped him hone his image as a jerk. Complete with quizzes, charts, and bulleted lists, A$$hole is for anyone who's ever felt like a chump and secretly longs to release his inner asshole. "A$$hole is remarkably profane, laugh-out-loud funny, and surprisingly sentimental. Marty Kihn is one Grade A A$$hole." -Rory Freedman, coauthor of Skinny Bitch

Martin Kihn (Author), Malcolm Hillgartner (Narrator)

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