When you think of a great business, you often think of its clients. They're not just happy customers; they're raving fans who'll take time out of their day to tell you or anyone within range just how much they love that business. They'll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them?
If so, . . . And the Clients Went Wild! is your essential marketing toolbox for fostering the fans whose word-of-mouth will drive your growth to exponential levels. Focusing on the practical-what's worked for a wide range of businesses-and employing an eclectic mix of methods, platforms, and technologies, this go-to guide shows you five key principles for cultivating passionate and vocal clients. Access a complete playbook of techniques and approaches for connecting with clients as well as a template to build your own successful strategy.
And the Clients Went Wild! reveals how:
-A gas station-yes, a gas station-differentiated itself and created a loyal following
- A highly successful small business was started with less than $1,000 . . . and smart partnerships
-Product awareness goes viral in the hands of the right "connectors"
-Effective client communication built an entire financial services business
-Superior execution accomplishes marketing miracles every day
-Businesses get celebrity status with their customers by taking advantage of current events and hot topics
-You can use social media and traditional media separately and together to build excitement and win fans over There's a difference between feeling okay about a business and feeling complete, wild enthusiasm for it. If you want your customers to talk up your business at every opportunity, generate lasting word-of-mouth and highly valuable referrals . . . And the Clients Went Wild! is the only marketing playbook you need. Start using its proven game plan today, and discover just how powerful your biggest fans can be!
What makes the world's most successful individuals so good at their jobs? What do they do that others don't?
The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people-and the relationships you build with them-that form the cornerstone of long-term success, sales growth, and excellence. Whether you're a salesperson, an entrepreneur, or an executive, your ultimate job is to bring in clients and keep them.
Competition is brutal. No matter what you sell, there's probably someone somewhere selling it cheaper and faster than you can. So how do you differentiate yourself from your competitors? The Connectors uses practical exercises and case studies to show you how to set yourself apart from the rest by building high-quality, profitable relationships with your clients and customers.
The Connectors presents a five-step methodology that helps you build the kind of high-quality relationships that lead to lifelong clients, repeat customers, and endless referrals. You'll learn how to:
-Stop networking and start truly connecting
-Create an avalanche of referrals and an army of happy customers
-Become a "connector," even if you've never been a "people person"
-Find your social IQ-and improve it
-Put relationship-building principles to work daily
-Focus on others and reap the rewards yourself
-Ask the right questions-and sell without selling
-Differentiate yourself through the impact you have on others In addition, The Connectors includes a wealth of valuable relationship-building tools, including tips on using software; smart strategies for keeping in touch; speaking tactics that really work; and self-coaching exercises that will change the way you develop relationships.
