A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger.
The author offers inspiring examples of companies using technology to positively impact humanity. The book provides an actionable playbook to transform your organization around this mission, including how to develop a tech for good strategy, how to evolve the C-Suite to deliver on this mission and how to market it, as well as measure outcomes. The author also discusses the latest technology breakthroughs delivering positive world outcomes, such as extending a surgeon's 'eyes and hands' via robotics surgical systems to improve patient outcomes; computer vision tech that enables farmers to maximize crops to feed our burgeoning population; and AI/robotics that identify and fight wildfires.
Bringing together a collective of major thinkers on this subject and providing guidance for a better future, A New Age of Reason: Harnessing the Power of Tech for Good is a timely read for all executive leaders seeking to harness the new wave of technology to solve key societal problems and have a positive impact on the world.
The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months. New chapters cover: Facebook: The Google Killer This chapter will discuss how Facebook will monetize its success and eventually surpass Google. Wed be the first book to have a strategy around Facebook. Measuring Social Media Explains what companies should be measuring and why (because a customer who does not buy much but influences 100 other customers may be more valuable than a customer who simply buys a lot). The chapter will also sketch the techniques and companies currently active: Nielsen BuzzMetrics, Cymfony, MotiveQuest, Biz360, Brandimensions, Umbria, and Factiva, among others. Marketing to Mobile Social Media Mobile media is beginning to have its own social space, such as Mocospace and bluepulse.
Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.
This path requires a reinvention of today's dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company's moral purpose.
When moral purpose is central to an organization's core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real-not curated-connections with a brand's moral mission. You build true engagement, trust, and evangelism. And, along the way, your customers will actually help to cocreate your brand.
