Audiobooks by Kathleen Allen, Phd

Entrepreneurship For Dummies, 2nd Edition

The perfect resource for your journey to start a business Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. - Understand the process of starting a business, from beginning to end - Complete the necessary planning and meet legal requirements, without the headache - Get expert tips and tricks on funding your idea and bringing your product or service to market - Build the foundation you need to keep your business thriving and growing Entrepreneurship For Dummies supports you as you travel along the road to success.

Kathleen Allen Phd, Kathleen Allen, Phd (Author), Emily Sutton-Smith (Narrator)

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Complete MBA For Dummies: 2nd Edition

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to: Know and respond to your customers' needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company's advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollar Once you know what an MBA knows, the sky's the limit. Listen to The Complete MBA For Dummies, 2nd Edition, and watch your career take off!

Kathleen Allen Phd, Kathleen Allen, Ph.D., Kathleen Allen, Phd, Peter Economy (Author), Steven Jay Cohen (Narrator)

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