Audiobooks by Josh Bernoff

Writing Without Bullshit: Boost Your Career by Saying What You Mean

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit. **Please Contact Customer Service for additional documents**

Josh Bernoff (Author), Josh Bernoff (Narrator)

Audiobook

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You'll learn how to: -Find your customer's most powerful mobile moments with a mobile moment audit. -Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. -Manufacture mobile moments as Krispy Kreme does - it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. -Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. -Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It's how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond.

Josh Bernoff, Julie Ask, Ted Schadler (Author), Josh Bernoff (Narrator)

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New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules! Learn how to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren't going to wait for your next polished press release to decide if they like you and your products or services. Instead, they're choosing between you and your competition every second of every day-and talking about it online. Keeping up with them requires shifts that will make your business faster, smarter, and more social.

Amber Naslund, Ann Handley, CC Chapman, Cc Chapman, Charlene Li, Jay Baer, Josh Bernoff (Author), Ann Handley, Erik Synnestvedt, Josh Bernoff (Narrator)

Audiobook

Outside In

Companies pay lip service to "delighting customers" while simultaneously disappointing them at every opportunity. Turning customers into passionate fans is a cheap and incredibly powerful way to boost profits - but to do it, you have to see your business the way your customers do. You have to walk in your customers' shoes from the very moment they decide to try your product. Today, companies compete not just on what they offer but on every aspect of the customer experience. This shift requires a new way to manage: from the outside in. Forrester Research analysts Harley Manning and Kerry Bodine explain how to get your organization in tune with the real needs of your customers. Key lessons include: Customer experience is worth billions. Forrester's research shows it to be a strong predictor of three of the most common loyalty metrics used by businesses today: likelihood to make another purchase, likelihood to switch business to a competitor, and likelihood to recommend to a friend. A whole new paradigm. Customer experience is not just customer service. It spans the entire company, encompassing finance, legal, marketing, human resources, information technology, and product development. Decide on what your strategy isn't. Your company can deliver the white-glove treatment of a Ritz-Carlton, the no-frills experience of Sam's Club, or something else entirely. But it can't do everything. Companies struggle when they fail to narrow down their approach to customer experience. Surprising case studies. Companies as diverse as Comcast, Dunkin' Brands, Oracle, and USAA have brought a new sheriff to town: a single executive leading customer experience across a business unit or an entire company. These executives effect long-term, powerful transformations. Customer experience spells the difference between an angry support e-mail and a passionate new evangelist. Forrester's unmatched sources of insight and analytical tools put Manning and Bodine in a unique position to deliver definitive insight into a subject whose time has come.

Harley Manning, Josh Bernoff, Kerry Bodine (Author), Mel Foster (Narrator)

Audiobook

Groundswell: Winning in a World Transformed by Social Technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required listening for executives seeking to protect and strengthen their company's public image.

Charlene Li, Josh Bernoff (Author), Josh Bernoff (Narrator)

Audiobook

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

is your company empowered for success? You know it's happening within your organization. Your people-using low-cost, accessible technology-are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one? We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of web information, your customers now step up to the counter armed with more data and access than ever before-often overmatching your team. In Empowered, Forrester's Josh Bernoff- coauthor of the pioneering book Groundswell- and Ted Schadler explain how to transform your company by unleashing the force of HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of twenty-five hundred tweeting employees to reach out to customers online. or John Stadick, who equipped six hundred sales staffers with iPhones and boosted profits at his construction rental company. The truth is, a third of your information workers already use commonly available technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. at the heart of a HERO-powered business is a new pact between these employees, company managers, and IT: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging experimentation, and IT expands its role to both support and secure these business solutions. Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition: Statistical analysis of the 16 percent of customers who account for 80 percent of online influence The HERO index: a scorecard of the industries and departments with the most- and the fewest-HEROes The game plan for IT's new role as a key partner in technology empowerment throughout the company Dozens of case studies and examples from firms in every industry, from retail to business services With an arsenal of valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them-it's your choice. Empowered will help you make the right decision.

Josh Bernoff, Ted Schadler (Author), Josh Bernoff (Narrator)

Audiobook