Nothing sells you like a book ... but it had better be a good book!
If you want to create a powerful non-fiction book that serves and attracts your ideal clients while positioning you as the go-to expert in your industry, you need to rethink your entire approach to planning and writing your book.
Using a unique approach that has been honed over years of working directly with entrepreneur authors, Lucy and Joe show you exactly how to position and structure your book, what to include, how to accelerate the writing process and ultimately write a book that will transform your business while improving the lives of your readers.
Bookbuilder gives you the tools to:
Position and name your book for maximum impact through the 3 Ps
Clarify your book's vision and purpose with the AUTHOR framework
Craft the perfect introduction via the PLAN model
Construct your book piece-by-piece based on the BUILD blueprint
Get your book written without the fuss using the WRITER process
If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. 'How To Write Your Book Without The Fuss' will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business. This incisive guide for expert entrepreneurs will enable you to: Plan and write your best book by applying the AUTHOR Model; Craft a winning title and sub-title to maximise interest and impact; Overcome writer's block for good with the WRITER Process; Write a book that brings business and positions you as an authority; Know your publishing options and choose the right route for you; Develop and protect your valuable intellectual property. Lucy McCarraher is Managing Editor of Rethink Press and has published over 350 niche non-fiction books. She is the Publish Mentor for Key Person of Influence UK and Singapore where she coaches several hundred entrepreneurs each year on planning, writing and publishing books that bring business. Joe Gregory has a background in advertising and marketing and is Managing Publisher of Rethink Press. In 2003, after seeing first hand what writing and publishing a book could do for his own business, he decided to focus exclusively on publishing books by experts to increase their income and raise their authority.
The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
