Audiobooks by Guy Kawasaki

Think Remarkable: 9 Paths to Transform Your Life and Make a Difference

In Think Remarkable, tech titan and creator of the Remarkable People podcast Guy Kawasaki delivers a practical, tactical, and sometimes radical discussion of how to make a difference in the world and live a fulfilling life. By synthesizing knowledge from more than forty years of working with organizations such as Apple, Canva, Google, Mercedes Benz, and Wikipedia, with insights from over 200 extraordinary people, such as Jane Goodall, Olivia Julianna, Stacey Abrams, Steve Wozniak, Mark Rober, and Bob Cialdini, Kawasaki and coauthor Madisun Nuismer offer a roadmap to finding internal remarkableness. In the book, you'll learn: - How to adopt a growth mindset, develop grit and resilience, and embody graciousness throughout the process - Why it's possible to make a difference, become a better person, and lead a fulfilling life - What ideas and strategies can enable you to transform your outlook and attitude to prepare for major change An essential guide to focusing on what really matters in life, Think Remarkable is perfect for anyone who wants to make the world-and themselves-a little (or a lot) better.

Guy Kawasaki, Madisun Nuismer (Author), Guy Kawasaki, Madisun Nuismer, Perry Daniels (Narrator)

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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Brought to you by Penguin. Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start. © Guy Kawasaki 2015 (P) Penguin Audio 2022

Guy Kawasaki (Author), Paul Boehmer (Narrator)

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Ready to Be a Thought Leader?: How to Increase Your Influence, Impact, and Success

Thought leaders are the informed opinion leaders, and go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. They are change agents who inspire evolutionary or even revolutionary change changing minds, behavior, and even the world. But how do they get there? And how can any one of us become a thought leader in our own right? In Ready to Be a Thought Leader?, renowned executive talent coach Denise Brosseau presents a well-defined process to transition from successful businessperson to thought leader. A thought leader in her own right (she speaks frequently and is an expert on womens entrepreneurship), Brosseau advises top Fortune 500 and Silicon Valley figures on how to make the leap. In Ready to Be a Thought Leader?, she reveals the 7 steps of her plan for becoming a thought leader: Whats My Driving Passion identify your professional sweet spot by pinpointing the interdisciplinary areas where your expertise and interests overlap with an urgent problem that needs to be solved. Catalyze a 'Silver Tsunami' Conversation take the kernel of an idea to appropriate stakeholders, gather input, identify key trends and then position and leverage that message to tell a bigger story that engages others. Nurture Your Helens identify key champions and clearly and convincingly articulate the win-win so they choose to use their clout to further your efforts and help you overcome that ping pong game of naysayers. Put Your I on the Line how, when and why its crucial to move from We created this to I believe we should go this direction to create a singular, focused vision. Produce Point-to Proof build measurable, verifiable evidence and precedence that gives you sufficient authority and credibility to close deals and get a yes. Put Yourself on Shout increase your credibility, strategic visibility and reputation and recognition as a thought leader via speaking, writing, traditional and social media, attending thought circles and networking. Incite (R)Evolution how to amplify, accelerate and audit the impact of your efforts. The book makes a business case for taking a more high-profile direction in your career and includes stories, tips and success secrets from others who have successfully made the transition, including Robin Chase, former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more. The final section will include guidelines on how to develop a forward-thinking strategic plan that gets you in to action and a set of steps you can take today, even if you only have 15 minutes, to become a thought leader. Ready to Be a Thought Leader? is essential reading for anyone ready to expand their influence, increase their professional success, and have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

Denise Brosseau, Guy Kawasaki (Author), Kristin Kalbli, Vince Canlas (Narrator)

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The Open Innovation Revolution: Essentials, Roadblocks, and Leadership Skills

The innovation role is changing rapidly as companies embrace the open innovation movement, seeking external partners to co-create future products and services. This changes the way companies organize for innovation and it requires a new mindset and new skills; it is no longer enough to just be a good project manager, researcher, engineer or leader. The Open Innovation Revolution is for professionals and companies that want to get a better understanding of open innovation.

Guy Kawasaki, Stefan Lindegaard (Author), Adam Verner (Narrator)

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Wise Guy: Lessons from a Life

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you'll follow Guy as he . . . * Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. * Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs. * Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: 'That's okay, Steve, I don't trust you either.' * Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. * Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, 'I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all.'

Guy Kawasaki (Author), Dan John Miller (Narrator)

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The Art of Social Media: Power Tips for Power Users

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media-the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

Guy Kawasaki, Peg Fitzpatrick (Author), Amanda Ronconi (Narrator)

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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science—the art of the start.

Guy Kawasaki (Author), Paul Boehmer (Narrator)

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Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . * A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. * A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.?? * A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.?? * A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

Guy Kawasaki (Author), Dan John Miller, Ellen Archer, Guy Kawasaki (Narrator)

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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: —How to get a standing ovation —The art of schmoozing —How to create a community —The top ten lies of entrepreneurs —Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.

Guy Kawasaki (Author), Paul Boehmer (Narrator)

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