Companies are under increasing pressure to evaluate and reconsider their sustainability on an unprecedented scale. Wal-Mart has moved to the forefront of this revolution in retail, and at a recent private brands meeting they gave all those in attendance this CD. Why? Because it's the most informed and best available primer on the demand for transparent products and processes, and how to evaluate ecological upgrades. An easy to use must-listen for anyone trying to understand the radical shifts happening in everything we make and buy.
Norris's free, open-source LCA platform, Earthster, offers ubiquitous empowerment for businesses to quantify and lessen the negative impacts of each product's life cycle - from raw materials to disposal. Goleman and Norris offer businesses practical steps to leverage the coming shift in consumer awareness to increase market share and create a prosperous, sustainable future for the planet.
