Schritt für Schritt entwickelte Frank Bettger die beste Verkaufsmethode, die es bis heute gibt. Seine Erkenntnisse sind in einfacher Weise auf das Leben vieler Menschen übertragbar und können zu einer Quelle des eigenen Lebenserfolges werden. Sein reiches Wissen, seine immense Erfahrung und seine Begeisterung gab er - zusammen mit seinem Freund Dale Carnegie - in Seminaren an zahllose Berufskollegen weiter. Bis heute ist »Lebe begeistert und gewinne« eines der weltweit meistverkauften Bücher zum Thema »Verkaufen«.
May I suggest to all salesmen taking our course that you borrow a copy from your public library.Better still, buy a copy at your local bookstore. I can recommend it with enthusiasm. When I started out to sell I would gladly have walked from Chicago to New York to get a copy of this book if it had been available at that time. That statement may sound like an exaggeration but I mean it literally. Dale Carnegie
Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable-and more valuable to your company-when you apply Bettger's keen insights on:
The power of enthusiasm
How to conquer fear
The key word for turning a skeptical client into an enthusiastic buyer
The quickest way to win confidence
Seven golden rules for closing a sale
Este libro esboza los principios que sacaron a Bettger del fracaso para convertirlo en uno de los vendedores más destacados de Estados Unidos en unos pocos años. En esta obra encontramos las experiencias personales que le sirvieron para dominar los secretos de la profesión.
Sea lo que sea lo que usted vende, este libro puede ayudarle a aumentar la cifra de sus negocios. Son más de medio millón de vendedores que han utilizado y alabado este libro.
Este libro esboza los principios que sacaron a Bettger del fracaso para convertirlo en uno de los vendedores más destacados de Estados Unidos en unos pocos años. En esta obra encontramos las experiencias personales que le sirvieron para dominar los secretos de la profesión. Sea lo que sea lo que usted vende, este libro puede ayudarle a aumentar la cifra de sus negocios. Son más de medio millón de vendedores que han utilizado y alabado este libro.
Now available on CD and audio download! A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas-or anything else-this book is for you.
When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?
The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable-and more valuable to your company-when you apply Bettger's keen insights on:
-The power of enthusiasm
-How to conquer fear
-The key word for turning a skeptical client into an enthusiastic buyer
-The quickest way to win confidence
