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Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business s
Brought to you by Penguin. The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: - Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. It's not the manager's job to prevent risks. - It's the manager's job to make it safe for others to take them. The cost of preventing errors is often far greater than the cost of fixing them. - A company's communication structure should not mirror its organizational structure. - Everybody should be able to talk to anybody. Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done. 'Just might be the best business book ever written' Forbes Magazine 'This book should be required reading for any manager' Charles Duhigg ©2023 Ed Catmull (P)2023 Penguin Audio
Ed Catmull (Author), Ed Catmull (Narrator)
Audiobook
Creatividad, S.A.: Cómo llevar la inspiración hasta el infinito y más allá
Escucha las fórmulas para crear entornos creativos del fundador y presidente de los estudios Disney-Pixar Studios. Creatividad, S.A. es un audiolibro para profesionales que deseen llevar a sus equipos a cumbres más altas, una guía para cualquier lector que valore la originalidad y el primer viaje al centro neurálgico de Pixar Animation: a sus reuniones, sus evaluaciones de cierre de proyecto y las sesiones del Braintrust de las que nacieron algunas de las películas más exitosas de la historia del cine. Es, en el fondo, un audiolibro acerca de cómo se construye una cultura creativa, pero también, como afirma su autor, «un reflejo de las ideas que creo que hacen aflorar lo mejor que llevamos dentro.» Cuando Ed Catmull era joven tenía un sueño: hacer la primera película de animación por ordenador. Persiguió este sueño como estudiante en la Universidad de Utah, y se asoció con George Lucas, en una colaboración que, indirectamente, le llevó a fundar Pixar con Steve Jobs y John Lasseter en 1986. El ingrediente esencial en el éxito de Pixar está en su entorno único, que Catmull y sus compañeros consiguieron forjar, basado en principios que protegen el proceso creativo y que desafían las ideas establecidas, como por ejemplo: o La responsabilidad de un directivo no es prevenir riesgos; su trabajo es dar la seguridad para que los demás los asuman. o El coste de prevenir errores con frecuencia es superior al de subsanarlos. o La estructura de comunicación de una empresa no debe ser el reflejo de su estructura organizativa; todo el equipo debe ser capaz de interrelacionarse, independientemente de su cargo y sus funciones. o No dé por sentado que el consenso general generará cambio; se requiere de mucha energía para mover un grupo, aunque todos sus miembros estén comprometidos con el proyecto. Los mejores audiolibros de no ficción para alcanzar el éxito. Los expertos opinan: «Muchos autores han intentado formular y categorizar la inspiración y la creatividad. Sin embargo, lo que Ed Catmull muestra con su experiencia es que la creatividad no es simplemente una fuente de ideas, sino más bien una alquimia entre las personas. En Creatividad, S.A., Ed expone con honestidad y sentido común cómo no convertirse en un estorbo y cómo fusionar arte, negocio e innovación.» George Lucas «Una gran novedad... Catmull nos traslada al interior del ecosistema de Pixar y nos muestra cómo la excelencia se desarrolla y se perfecciona con un nivel de detalle que resulta inspirador. Si usted tiene un trabajo creativo, debe leer este libro ya.» Daniel Coyle, autor de El pequeño libro del talento «Este es el mejor libro jamás escrito acerca de lo que implica establecer una organización creativa. Es el mejor porque la sabiduría y la modestia impregnan cada una de sus páginas. Muestra cómo la excelencia de Pixar radica en conectar los pequeños detalles -principio que cualquiera puede aplicar en su propio negocio- con el objetivo final que persiguen todos los miembros de la compañía: crear películas que les hagan sentirse orgullosos.» Robert I. Sutton, profesor en la Universidad de Stanford y autor de Buen jefe, mal jefe
Ed Catmull, Edwin Catmull (Author), Miguel ángel álvarez (Narrator)
Audiobook
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award-winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business-sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. "just might be the most thoughtful management book ever." NEW YORK TIMES BESTSELLER |NAMED ONE OF THE BEST BOOKS OF THE YEAR BYThe Huffington Post -Financial Times -Success - Inc. - Library Journal Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation-into the meetings, postmortems, and "Braintrust" sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, "an expression of the ideas that I believe make the best in us possible." For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired-and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the thirteen movies that followed-was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: - Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. - If you don't strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. - It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them. - The cost of preventing errors is often far greater than the cost of fixing them. - A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Praise for Creativity, Inc. "Over more than thirty years, EdCatmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success."-Jim Collins, co-author of Built to Last and author of Good to Great "Too often, we seek to keep the status quo working. This is a book about breaking it."-Seth Godin From the Hardcover edition.
Amy Wallace, Ed Catmull (Author), Peter Altschuler (Narrator)
Audiobook
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios-into the story meetings, the postmortems, and the 'Braintrust' sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'
Ed Catmull (Author), Peter Altschuler (Narrator)
Audiobook
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