"It's the moment when you say, 'There's gotta be a better way.' It's the moment when you ask, 'How can I solve this problem'
Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true.
Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.
A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.
In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the 'Gut Check Moment' to 'Mom Power,' The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream."
"Often Wrong, Never in Doubt is an inspirational book from one of America’s most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality. Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has learned along the way, broken down into real, relevant and inspiring lessons that will be useful to everyone from the front-line sales person to the middle manager to the successful corporate executive.
Under Donny Deutsch’s leadership as Chairman & Chief Executive Officer of Deutsch Inc., the company has grown into the nation’s premier cutting-edge advertising agency. Donny recently launched a hip and irreverent CNBC talk show, ''The Big Idea with Donny Deutsch'', which examines issues in pop culture, business, politics, the arts, and sports. He is also Managing Partner of the independent film production company Deutsch Open City. In presidential politics he was a lead member of the successful Clinton/Gore communications team. A graduate of the Wharton School at the University of Pennsylvania, Donny now serves on two prestigious boards: UPenn School of Social Work’s Executive Committee and the Michael J. Fox Parkinson’s Foundation’s Board of Directors."
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