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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand and led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; - The real reason customers make purchases; - How to simplify a brand message so people understand it; and - How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Donald Miller (Author), Donald Miller, TBD (Narrator)
Audiobook
[Dutch; Flemish] - StoryBrand: Hoe een heldere boodschap je bedrijf laat groeien
Ontdek hoe je met een helder en effectief verhaal unieke meerwaarde creëert voor je klanten. OVER DIT BOEK Veel bedrijven verspillen jaarlijks kostbare budgetten aan marketing die niet werkt. Zonde van het geld. Maar waarom doen ze het dan? Omdat zij de kern van hun boodschap toevertrouwen aan reclamebureaus en grafisch vormgevers. Die weten alles van vormgeving en Photoshop, maar hebben nog nooit een boek gelezen over hoe je de boodschap van een bedrijf helder krijgt. Zo gaan ze helaas voorbij aan het belang van de klant. Die zit niet te wachten op social mediaberichten of een billboard langs de snelweg. Klanten willen weten waarom jouw product of dienst voor hen van toegevoegde waarde is. Welk probleem het voor hen oplost en waarom het hun leven zal verbeteren. Hoe je dat voor elkaar krijgt? Door jouw organisatie op de juiste manier te positioneren in het verhaal van de klant. Stel jezelf daarbij de volgende vragen: waar is de klant naar op zoek? Wat wil hij bereiken? En hoe kan jouw product of dienst daarbij helpen? Het ontwikkelen van een heldere boodschap is hierbij essentieel. De manier waarop je schrijft en spreekt over een product of dienst is voor klanten namelijk van doorslaggevend belang om over te gaan tot de aankoop ervan. Dat inzicht vormt de basis van de StoryBrand-formule. De StoryBrand-formule is volledig gebaseerd op hoe het brein reageert op verhalen. Door gebruik te maken van zeven universele verhaalprincipes creëert StoryBrand voor elk bedrijf effectieve boodschappen die ingezet kunnen worden op websites, presentaties en social mediakanalen. INTERESSES • Marketing • Storytelling • Meerwaarde • Verhalen • Website • Presentatie • Social media
Daan Schmidt, Donald Miller (Author), Daan Schmidt (Narrator)
Audiobook
Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career
Whether you're thinking about starting a consulting business or have been coaching for a while, Coach Builder will give you the 8-step plan every self-employed coach needs to be successful. Have you experienced a moment when you realized your career wasn't as secure or fulfilling as you thought it was going to be? Maybe you've thought about using your skills to start your own consulting business - but you haven't had the confidence to go for it. Donald Miller has been consulting and coaching for over two decades. He's consulted some of the world's top brands including TOMS Shoes, TREK Bicycles and Tempur Sealy. In 2020, he founded his own coaching program, where he's helped hundreds of coaches start and grow their business. As a coach of coaches, he knows exactly what it takes to build a successful consulting career - and now he's sharing eight secrets of success with you. In Coach Builder you'll learn how to… - Create a menu of services to sell to clients - Generate and manage a list of potential clients - Create a compelling website that attracts your ideal clients - Write and automate sales emails that land clients while you sleep - Create a marketing funnel and product ladder - Set realistic business goals and accomplish them - Build or join a community to help you grow - Navigate the nuances of the client/coach relationship If you're ready to make a lot of money doing something you love every single day, Coach Builder is the book you've been waiting for.
Donald Miller (Author), Donald Miller (Narrator)
Audiobook
? 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer guten Geschichte ist unbestreitbar. Geschichten haben die Fähigkeit, uns zu inspirieren, zu motivieren und zu bewegen. Sie können uns in eine andere Welt transportieren und uns dazu bringen, Dinge aus einer neuen Perspektive zu betrachten. Im Marketing können sie die Aufmerksamkeit der Zielgruppe auf sich ziehen und eine emotionale Verbindung aufbauen, die zu langfristiger Kundenbindung führen kann. In dem Hörbuch 'Story Brand: Wie Sie mit starken Geschichten Ihre Kunden überzeugen' erklärt Donald Miller die wichtigsten Aspekte des Storytellings und zeigt, wie man eine effektive Marketingstrategie entwickelt, die auf die Bedürfnisse der Kunden ausgerichtet ist. In diesem Hörbuch werden Sie lernen: • wie man eine klare Zielgruppe definiert; • wie man eine einzigartige Botschaft entwickelt, die sich von anderen Unternehmen abhebt; • wie man den Kunden dazu bringt, sich mit dem Produkt oder der Dienstleistung zu identifizieren; • wie man eine klare Handlungsaufforderung oder Call-to-Action erstellt, die den Kunden dazu bringt, eine bestimmte Aktion auszuführen; • wie man Emotionen in die Geschichte einbezieht, um eine starke Verbindung mit dem Kunden aufzubauen. Das Hörbuch 'Story Brand: Wie Sie mit starken Geschichten Ihre Kunden überzeugen' ist ein informatives und praktisches Werk, das sich auf die Bedeutung von Storytelling für das Marketing konzentriert. Die amerikanische Originalausgabe erschien 2017 bei HarperCollins Publishers LLC, unter dem Titel „Building a StoryBrand: Clarify Your Message So Customers Will Listen“. © 2017 Donald Miller. Alle Rechte vorbehalten. Herausgegeben in Zusammenarbeit mit HarperCollins Leadership, einer Abteilung von HarperCollins Focus, LLC. © 2020 Verlag Franz Vahlen. ? 2023 ABP Verlag
Donald Miller (Author), Uwe Thoma (Narrator)
Audiobook
How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off
Read by the author. For so many entrepreneurs, running a small business ended up looking different than they imagined. They're stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you'll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn't exist. Until now. In this book, you'll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you'll learn how to: - Cast a vision for your company that includes three economic priorities - Clarify your marketing message - Install a sales framework that makes your customers the hero - Optimize your product offering - Run a management and productivity playbook that aligns your entire team. - Use 5 checking accounts to manage your cash flow If you're ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you've been waiting for. Graphics and worksheets are included in the audiobook companion PDF download.
Donald Miller (Author), Donald Miller (Narrator)
Audiobook
The Hero on a Mission: A Path to a Meaningful Life
Read by the author. New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we're doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, Donald will use his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life's beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. The lessons in this book will teach you how to: - Help you discover when you are playing the victim and villain. - Create a simple life plan that will bring clarity and meaning to your goals ahead. - Take control of your life by choosing to be the hero in your story. - Cultivate a sense of creativity about what your life can be. - Move beyond just being productive to experiencing a deep sense of meaning. Donald Miller will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. He will guide you in developing a unique plan that will speak to the challenges you currently face so you, too, can find the fulfillment you have been searching for in your life and work. Accompanying worksheets and QR code are available in the audiobook companion PDF download.
Donald Miller (Author), Donald Miller (Narrator)
Audiobook
Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable - it's a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge-knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, listeners will be introduced to the nine areas where truly successful leaders and their businesses excel: - Character: What kind of person succeeds in business? - Leadership: How do you unite a team around a mission? - Personal Productivity: How can you get more done in less time? - Messaging: Why aren't customers paying more attention? - Marketing: How do I build a sales funnel? - Business Strategy: How does a business really work? - Execution: How can we get things done? - Sales: How do I close more sales? - Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, listen to each daily entry and follow along with the free videos that will be sent to you after you buy the book. Accompanying figures are available in the audiobook companion PDF download.
Donald Miller (Author), Donald Miller (Narrator)
Audiobook
In Searching for God Knows What, best-selling author Donald Miller invites you to reconnect with a faith worth believing. With humor, intelligence, and his trademark writing style, he shows that relationship is God's way of leading us to redemption. And our need for redemption drives us to relationship with God. "Being a Christian," Miller writes, "is more like falling in love than understanding a series of ideas." Maybe you are a Christian wondering what faith you signed up for. Or maybe you don't believe anything and are daring someone-anyone-to show you a genuine example of authentic faith. Somewhere beyond the self-help formulas, fancy marketing, and easy promises there is a life-changing experience with God waiting. Searching for God Knows What weaves together beautiful stories and fresh perspectives on the Bible to show one man's journey to find it. "Like a shaken snow globe, Donald Miller's newest collection of essays creates a swirl of ideas about the Christian life that eventually crystallize into a lovely landscape . . . [He] is one of the evangelical book market's most creative writers." -Christianity Today "If you have felt that Jesus is someone you respect and admire-but Christianity is something that repels you-Searching for God Knows What will give you hope that you still can follow Jesus and be part of a church without the trappings of organized religion." -Dan Kimball Author of The Emerging Church and Pastor of Vintage Faith Church, Santa Cruz, CA "For fans of Blue Like Jazz, I doubt you will be disappointed. Donald Miller writes with the wit and vulnerability that you expect. He perfectly illustrates important themes in a genuine and humorous manner . . . For those who would be reading Miller for the first time, this would be a great start." -Relevant
Donald Miller (Author), Mark Smeby (Narrator)
Audiobook
Blue Like Jazz: Nonreligious Thoughts on Christian Spirituality
'I never liked jazz music because jazz music doesn't resolve. I used to not like God because God didn't resolve. But that was before any of this happened.' ?Donald Miller In Donald Miller's early years, he was vaguely familiar with a distant God. But when he came to know Jesus Christ, he pursued the Christian life with great zeal. Within a few years he had a successful ministry that ultimately left him feeling empty, burned out, and, once again, far away from God. In this intimate, soul-searching account, Miller describes his remarkable journey back to a culturally relevant, infinitely loving God. For anyone wondering if the Christian faith is still relevant in a postmodern culture. For anyone thirsting for a genuine encounter with a God who is real. For anyone yearning for a renewed sense of passion in life. Blue Like Jazz is a fresh and original perspective on life, love, and redemption.
Donald Miller (Author), Mark Smeby (Narrator)
Audiobook
The Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Includes an audiobook-exclusive conversation between Don Miller and his coauthor, Dr. J.J. Peterson! Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. Exercises and charts are available in the audiobook companion PDF download. Praise for Marketing Made Simple 'I created collateral for a client and they recently told me not to release the next round we created because they can't handle the influx of customers from the first round. They had more listings this year than in 30 years of business.' - Amy Burgess, Marketing Consultant 'My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.' - Ian Stewart, Owner/Creative Director of Root Source Digital 'A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder 'Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website.' - Amy Schutte, Owner of Hudson and Co LLC
Donald Miller, Dr. J.J. Peterson (Author), Donald Miller, Jj Peterson (Narrator)
Audiobook
Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Donald Miller (Author), Donald Miller (Narrator)
Audiobook
Scary Close: Dropping the Act and Finding True Intimacy
After decades of failed relationships and painful drama, Donald Miller decided he’d had enough. Impressing people wasn’t helping him connect with anyone. He’d built a life of public isolation, yet he dreamed of meaningful relationships. So at forty years old he made a scary decision: to be himself no matter what it cost. From the author of Blue Like Jazz comes a book about the risk involved in choosing to impress fewer people and connect with more, about the freedom that comes when we stop acting and start loving. It is a story about knocking down old walls to create a healthy mind, a strong family, and a satisfying career. And it all feels like a conversation with the best kind of friend: smart, funny, true, important. Scary Close is Donald Miller at his best.
Donald Miller, Webb Wilder (Author), Webb Wilder (Narrator)
Audiobook
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