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Audiobooks by Debra Koontz Traverso
Browse audiobooks by Debra Koontz Traverso, listen to samples and when you're ready head over to Audiobooks.com where you can get 3 FREE audiobooks on us
Outsmarting Goliath confronts this paradox: Many of today's consumers'potential customers'turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:
* Choosing a name and location that bolster consumer confidence
* Projecting a big image without hiring more employees
* Capitalizing on the Internet as an equalizer.
How would you respond to embezzlement? How about allegations of sexual harassment? Or a serious accident involving a company vehicle?
Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you to anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. You'll have a plan for response, even if:
'Your best employee resigns, taking your best client
'Some inflated invoices are discovered by your accountant
'Another company claims you've illegally used their logo
'The EPA finds environmental hazards on your property
No need to waste emotions, time, money, and resources when a crisis hits. You can get a good night's sleep!
How would you respond to embezzlement? How about allegations of sexual harassment? Or a serious accident involving a company vehicle?
Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you to anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. You’ll have a plan for response, even if
– Your best employee resigns, taking your best client– Some inflated invoices are discovered by your accountant– Another company claims you’ve illegally used their logo– The EPA finds environmental hazards on your property
No need to waste emotions, time, money, and resources when a crisis hits. You can get a good night’s sleep!