Las marcas más importantes del mundo nos hacen sentir algo, nos inspiran. Y esto es así porque quieren cambiar el mundo. Más allá de los resultados económicos, son empresas que persiguen un propósito. Como clientes, nos encantan sus productos, pero lo que más nos gusta es el cambio que promueven. Y queremos ser parte de él.
El propósito es algo increíblemente poderoso. Te proporciona la fuerza para luchar contra lo imposible. Cuenta tu historia, construye tus equipos y define tu cultura.
En este libro, David Hieatt nos ofrece una guía esencial para crear una empresa con propósito.
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.
'David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.'
Richard Reed, co-founder Innocent Drinks
'A wonderful book that reveals one of the secrets of business: do something you love and you'll never have to work another day in your life.'
Michael Acton Smith, CEO Mind Candy
How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?
And what if the answer is right in front of you?
'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.
Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win
Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
'Don't be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of Howies and Hiut Denim, David Hieatt. Packs in some great advice for business-minded folk! '
Nathan @ngngdesign
'Big admirer of David Hieatt...Now he shares how a newsletter can have a great impact on your business. Couldn't agree more. Full of practical, helpful tips. '
Tina Roth Eisenberg
![[Spanish] - PROPÓSITO - Por qué a las marcas con un propósito les va mejor e importan más Audiobook](https://covers.audiobooks.com/images/covers/large/4066004643892.jpg)
