Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines "Youtility" as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant's practice into a business positioned for long-term growth.
This is the next installment in the series of E-Myth handbooks developed specifically for key industries. As with previous titles, The E-Myth Accountant has distilled small-business advice that specifically caters to this business segment. Although business owners know everything about their trade, very few know how to effectively run a business-the void that Michael Gerber can fill with his powerful advice. In Gerber's signature easy-to-understand, easy-to-implement style, he addresses such specific aspects of the business as money, people, management, and growth.
"This book offers powerful and practical direction from two business leaders that will change your personal and professional lives."-Mike Sabbatis, president and CEO, CCH
