Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts. In this book, you will discover:
● Effortless Marketing: Explore how software and technological advancements empower your marketing initiatives to operate autonomously.
● Expand Your Reach: Utilize campaign automation to broaden your audience and, as a result, boost your revenue.
● Unlock the Power of AI: Learn how the emergence of artificial intelligence can revolutionize your business, positioning it for remarkable growth.
Time Is Money and You Are Running Out of It!
Dan S. Kennedy, joined by coauthor Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you'll learn to redefine the saying, 'time is money.'
Learn how to: CALCULATE THE VALUE OF YOUR TIME-and put a meter on those consuming it; SLAY TIME VAMPIRES-like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckers; KICK YOUR SOCIAL MEDIA ADDICTION-and combat time consumption; STOP 'PRODUCTIVUS INTERRUPTUS'-master the five time-defense tactics; ACHIEVE MAXIMUM PRODUCTIVITY with psycho-cybernetics; THE EIGHT NO B.S. TIME TRUTHS never to violate despite the conspiracy against them; become successful beyond your wildest dreams-APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINE; THE TEN TIME MANAGEMENT TECHNIQUES worth using. Only ten; and FIRE YOURSELF! Replace yourself. Make MORE money from LESS time and have MORE freedom to do BIG things!
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.
In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and reaffirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social, and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable 'likes' and 'shares' and start making the marketing moves that really count. Inside, you will learn: the most powerful marketing tactics no matter what business you're in; how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective communication; the #1 way to prevent wasted marketing dollars; five ways to grow your list for free (before spending a dime on advertising); how to turn passive content into an active conversion tool; and create raving fans who introduce you to their networks.
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable 'likes' and 'shares' as a return on your time. You'll learn: six direct-response principles that must be applied to social media marketing; the most powerful marketing tactic (per Google); how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective emails; the number-one way to prevent wasted marketing dollars; five ways to grow your list for free (before spending a dime on advertising); how to turn passive content into an active conversion tool; how to create raving fans who introduce you to their networks; how to turn niches into riches, laser in on your perfect prospects, and ignore the 'tire kickers'; and how to harness the biggest secret in social media-offline.
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
WARNING: This book is not for the faint of heart, fawningly polite, or desperate to be liked. This book is expressively for entrepreneurs and business owners who wear many hats-those who can't resist piling more responsibility onto his own shoulders, who has more great ideas that time and resources to take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you, and you are constantly 'running out of it.'
Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra 'time is money' as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.
Learn how to: accurately calculate the value of your time-and put a meter on those consuming it; slay time vampires; stop 'productivus interruptus'-master the five time-defense tactics; achieve maximum productivity with Psycho-Cybernetics; The 8 No B.S. Time Truths never to violate despite the conspiracy against them; Become successful beyond your wildest dreams-apply the #1 most powerful personal discipline; the 10 time management techniques worth using. Only 10!; and Fire yourself! Replace yourself. Make more money from less time, and have more freedom to do big things!
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. You'll also discover how to:
- Use ten surprising emotional buy triggers the affluent find irresistible
- Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
- Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- Apply the magic language of 'membership' to any business for the affluent . . . from pizza shops and medical practices to retail stores and pet hotels
What does it really take to get productivity from people and, by doing so, maximum profits for your business?
With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.
In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. Topics include learning how to hire profitable employees, taking home as much money as possible, making every employee's job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.
Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the cofounders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of twenty-one retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe-customers who believe in, buy, and promote their brand.
Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.
o Develop self-confidence o Overcome procrastination and indecisiveness o Improve your health o Make more money Dr. Maxwell Maltz was a renowned pioneer in plastic surgery when he noticed that while the outward changes to his patients were a success, an inner healing and transformation was necessary for them to achieve the life changes they were seeking. Psycho-Cybernetics is a masterful synthesis of proven psychological and physiological processes, which took Dr. Maltz 29 years of research and testing to develop. His groundbreaking work, Psycho-Cybernetics, has become an all-time classic in the field of self-image psychology.
Since its first publication, this book has inspired and helped millions to achieve ambitious and life-changing goals. Recently revised and updated, this unabridged audio edition of Psycho-Cybernetics remains true to Dr. Maltz's visionary approach and proven groundbreaking techniques. These techniques that will lead to a dynamic new self-image, greater self-esteem, and the means to achieve a lifetime of success and happiness.
