What can a big wave teach you about living a big life?
Sharing remarkable experiences from the world of professional surfing, Christo Hall offers a unique perspective on how we operate under pressure. Beyond the Break tells the story of a man finding his path in life—and the surf lessons along the way that shaped his attitude for entrepreneurial success.
From big waves in Hawaii to swimming with sharks in South Africa, Christo reveals an intimate glimpse inside the mindset and lifestyle of a pro surfer. His journey from sportsman to renowned business mentor interlaces stories of adrenaline-stoked competitions and misadventures in partying with insightful reflections.
From Christo's stories and practical advice, you'll discover how to handle your own inner critic; understand your limits and pick your battles; overcome failures and move forward to success; hone your mindset and boost your focus; and find your motivation and align your goals with your purpose.
With Beyond the Break, you'll find the inspirational stories and the tips and strategies you need to take your own adventures to next level—in surf, business, and life.
Are you looking for fresh ideas for growing your business through marketing campaigns, but aren't sure what is best? If you are a business owner or entrepreneur, you probably find yourself wearing a lot of different hats. It's true that one of the most important hats you'll ever wear is that of marketer. This means you are already keenly aware how tough it is to pinpoint the correct solutions for marketing your business. For many, marketing a business can entail a lot of guesswork-but it doesn't have to. Enjoying the freedom to make impactful decisions goes hand-in-hand with owning your own business.
But that doesn't mean you have to go it alone. Get the most from your marketing campaigns by leveraging the power of Facebook, broadcast email, business branding, public relations strategies, and more. Learn how to keep your business raking in profits from auto-pilot campaigns, even while you're away on vacation. Tap into the expertise of four distinguished authors together in one power-packed audio, and take your business to a whole new level. Imagine what you can do with even just a sampling of the topics covered in this essential audio program.1. Facebook for Business Owners by Tom Corson-Knowles2. 57 Hot Business Marketing Strategies by Tom Corson-Knowles3. Systemize, Automate, Delegate by Tom Corson-Knowles4. Email Marketing Mastery by Tom Corson-Knowles5. Perception by Christo Hall and Franziska Iseli6. Sizzle by Bryan HeathmanGet Selling the Sizzle now, and watch your business marketing take off to new heights!
How to turn your business into an unstoppable marketing machine that attracts your ideal customers and clients effortlessly.
All great businesses are built with great marketing.
Think about some of the biggest and most successful companies you admire....
From Facebook to Amazon to Zappos and more, they are all great at marketing and getting their unique message out to their ideal customers every single day.
Why don't more small business owners emulate the strategies and lessons from some of the world's most successful marketing campaigns? The answer is simple: they don't know how.
Small businesses face challenges and struggles that big companies with huge marketing budgets just don't have: small marketing budgets, lack of experienced staff, and unproven business models, just to name a few.
But these challenges are not reasons to avoid creating great marketing campaigns. Instead, they are the reasons why you must learn to create marketing systems that work day in and day out for your business if you want to grow profitably and achieve your goals.
Big marketing strategies for small businesses.
Bananas About Marketing is a much-needed breath of fresh air in the marketing and small business world. Growing a business can be challenging at the best of times, but Franziska and Christo present a new approach to creating wildly profitable marketing campaigns that is fresh, fun, and cheeky!
Using practical examples, simple strategies, and an entertaining storyline, you will learn how to attract your ideal customers and clients so you can fast track your business to success and live the lifestyle of your dreams.
Did you start your business because you want to help people and create a business that makes a big impact and big profits? Or because you wanted to feel burned out, stressed out, and overwhelmed with responsibilities?
Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.
And that's why Perception is so important.
With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life.
Perception is a book about how to do marketing right for small businesses and solo-entrepreneurs by focusing on what makes you stand out. Rather than pushing business owners to spend more money on brochures or advertising or marketing campaigns, Perception will teach you how your prospects think and make buying decisions. You must master how customers and prospects perceive you and your business because it doesn't matter how many flyers you print or how much you spend on ads if your message doesn't fit. If the perception you are generating doesn't resonate with your prospects and reflect the true value you offer, no one will buy from you (and you'll waste a lot of money on advertising that doesn't work).
The approach we take is first and foremost to get crystal clear on how you want to be perceived by your ideal customers and prospects. You sure don't want your competitors or anyone else to be defining how you are perceived (anyone remember the Pepsi - Coca Cola challenge?). And, even worse, you don't want your prospects to have no perception of you at all!
Perception teaches you to take charge: to define and then create the perception of you or your business that will lead you to the lasting success you desire.
Perception is for small business owners and entrepreneurs who want to grow quickly by creating a clear, authentic message and brand strategy.
