Audiobooks by Carol S. Pearson

Hero Within - Rev. & Expanded Ed.

The Classic Guide, Updated for Our Contemporary World A modern classic of Jungian psychology, The Hero Within has helped hundreds of thousands of people enrich their lives by revealing how to tap the power of the archetypes that exist within. Drawing from literature, anthropology, and psychology, author Carol S. Pearson clearly defines six heroic archetypes—the Innocent, the Orphan, the Wanderer, the Warrior, the Altruist, and the Magician—and shows how we can use these powerful guides to discover our own hidden gifts, solve difficult problems, and transform our lives with rich sources of inner strength. This book will speak deeply to the evolving hero in all of us and reverberate through every part of our lives. With poignant wisdom and prolific examples, it gives us enduring tools to help us develop our own innate heroic gifts—the Orphan's resilience, the Wanderer's independence, the Warrior's courage, the Altruist's compassion, the Innocent's faith, and the Magician's abiding power. Supplemental enhancement PDF accompanies the audiobook.

Carol S. Pearson (Author), Jane Oppenheimer (Narrator)

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

A brand's meaning-how it resonates in the public heart and mind-is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Carol S. Pearson, Margaret Mark (Author), Randye Kaye (Narrator)

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Persephone Rising: Awakening the Heroine Within

Our era of professional and familial pressures, constant connection, and a renewed debate on "having it all" presents unprecedented challenges to contemporary women. In Persephone Rising, celebrated scholar of depth psychology and archetypes Carol S. Pearson brings a fresh vision for meeting those challenges and rising above them, as only she can. Drawing on her profound understanding of myth's enduring power to catalyze transformations, Pearson guides listeners on a journey of self-discovery, teaching us how to activate and apply the archetypes of Demeter and Persephone, as well as Zeus and Dionysus, in our own lives. Illuminating ancient wisdom for a modern audience, Persephone Rising offers meaningful and effective strategies to answer the call to heroism in our own lives. Just as Demeter and Persephone discovered, in the midst of great difficulty, their own powers, gifts, and abilities for creating a better path not only for themselves, but the world, Persephone Rising teaches that each one of us has more options than choosing whether to lean in or out; we have the power to change ourselves, and thus our world.

Carol S. Pearson (Author), Callie Beaulieu (Narrator)

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