Audiobooks by Brendan Kane

The Guide to Going Viral: The Art and Science of Succeeding on Social Media

In a digital realm where there are 4.8 billion people on social media sending billions of messages out into the world every day, standing out requires more than just luck—it demands the strategic finesse akin to crafting a blockbuster film. The Guide to Going Viral is like a director’s manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise in social media, entrepreneurship, and the film industry to blend the art of filmmaking with strategies for viral content creation. This unique combination highlights his talent in transforming traditional storytelling into engaging online narratives, ensuring success in the digital realm. Through Kane’s perspective, social media becomes a director’s stage, with each post unveiling a narrative arc designed to captivate and engage the audience—and striving for the digital equivalent of a standing ovation. He empowers you to assume the role of director, producer, actor, and screenwriter for your content, helping you master storytelling techniques that leave a lasting impact. With twenty years of experience, Kane and his team at Hook Point have pioneered a process that has amassed tens of billions of views and hundreds of millions of followers for their clients. Now, Kane shares the most effective tools from his digital agency’s arsenal. This includes the Viral Content Model, Viral Formats, and the Communication Algorithm—consider these your elite digital content advisers. Designed for visionary creatives, aspiring influencers, emerging entrepreneurs, and seasoned professionals alike, this guide is your blueprint for establishing a legacy on social media.

Brendan Kane (Author), Brendan Kane (Narrator)

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Hook Point: How to Stand Out in a 3-Second World

Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, a thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points-a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.

Brendan Kane (Author), Brendan Kane (Narrator)

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