Audiobooks by Bobby Jones

Good Is The New Cool: Guide to Personal Purpose: Designing a Meaningful and Prosperous Career

How to Supercharge Your Career with Purpose and Impact At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the groundbreaking GPS to Purpose framework for finding Personal Purpose, helping listeners pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems. With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including: ● Explaining what Personal Purpose is in a clear and accessible way ● Unpacking the many mental, physical, and financial benefits of finding Purpose ● How to unleash your inner 'Intrapreneur' at work ● How to write an inspiring Living Vision for your life—and your work

Afdhel Aziz, Bobby Jones (Author), Edwin Kojo Andrews (Narrator)

Audiobook

Good is the New Cool: Principles of Purpose

'It's time to reboot capitalism. And purpose is the source code.' Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power to create compelling business models and product innovations for a new generation of socially aware consumers and attract the best employee talent who want to do meaningful work? And how do you measure the ROI of Purpose? In this inspiring and insightful book, Afdhel Aziz and Bobby Jones, from leading purpose consultancy Conspiracy of Love, deliver a masterclass on the subject. Their inspiring stories of the women and men on the purpose revolution's front lines show the immense desire among so many business leaders to do meaningful work with compassion and empathy. After researching companies of every size — from tech giants like Salesforce, Google, and Microsoft to new disruptors like Tesla, Airbnb, and Chobani to purpose stalwarts like Patagonia, TOMS, and Zappos— they show you how to unleash what they call The Purpose Flywheel, leading to ecstatic customers, motivated employees and loyal shareholders. Through nine essential principles such as 'Purpose Is about Being the Helper, Not the Hero', “Purpose Is About Picking Your Sword and Shields”, and 'Purpose Is about Putting Your Money Where Your Mission Is,' they provide an essential blueprint for every business leader determined to transform their organizations into forces for growth and good. Purpose is the new digital. A competitive edge like no other, driven by a tectonic shift in values. Are you ready to embrace it?

Afdhel Aziz, Bobby Jones (Author), Afdhel Aziz, Bobby Jones, Rachel Lin (Narrator)

Audiobook

Good Is the New Cool: Market Like You Give a Damn

"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." -From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands-while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool-but now they need to be good, too. It's a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won't be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles-from "Treat People as Citizens, Not Consumers," to "Lead with the Cool"-and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won't just change your business-it will change the world.

Afdhel Aziz, Bobby Jones (Author), Jr. Stephen Paul Aulridge (Narrator)

Audiobook