"Disciplined Entrepreneurship Expanded & Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and managing director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet, systematically walks listeners through exactly how to create a successful startup. This book presents a detailed, sequential—but not linear—integrated and proven twenty-four-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Listeners will also find: the number-one process reason that new ventures fail; that entrepreneurship is not an art, but rather a craft that can be learned; and how the best idea or product is no assurance at all that you will win—there is much more.
Perfect for aspiring founders and entrepreneurs within existing organizations, Disciplined Entrepreneurship Expanded & Updated is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level."
"24 Steps to Success!
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
Why the “F” word – focus – is crucial to a startup’s success
Common obstacles that entrepreneurs face – and how to overcome them
How to use innovation to stand out in the crowd – it’s not just about technology
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management."
