To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
| ISBN: | 9789401486255 |
| Publication date: | 8th December 2022 |
| Author: | Wim Vermeulen |
| Publisher: | Lannoo an imprint of Lannoo Publishers |
| Format: | Paperback |
| Pagination: | 205 pages |
| Series: | Lannoo Publishers |