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Global Business Analysis

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About

Global Business Analysis Synopsis

One of the core functions of any successful business is the ability to manage and adapt to risk. In a global environment characterised by complexity, it is vital to be able to understand where risk lies and how it impacts upon business.

This textbook presents a series of meta-level trends, including as geo-political risks, climate change, and technology, and explores how they are forming and reshaping the risk environment of business. Using a mix of micro and macro level analysis, students will be able to understand how seemingly random, global events, pose challenges for firms.

Representing a bold sea-change in the study of international business, this book emphasises the practical elements that students will need to understand in order to succeed in the real world. Readers will not only learn how to understand and read risks in international markets, but they will also benefit from a tooklit to help them assess these processes. Ultimately, this textbook will furnish students with a full appreciation of the importance of risk in international systems.

About This Edition

ISBN: 9783031277689
Publication date: 21st September 2023
Author: Colin Turner
Publisher: Palgrave Macmillan an imprint of Springer International Publishing
Format: Paperback
Pagination: 317 pages
Genres: International business
Risk assessment
Management and management techniques