Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference.

Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference. Synopsis

This e-book represents a collaborative effort between JBIM and the Academy of Marketing Science (AMS). The articles represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. The papers cover areas such as relationship value, organizational downsizing and business customer satisfaction, and an examination of the motivation of high-awareness brand manufacturers to supply private label products.

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