This book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and economics, few authors understand in depth the behaviour of the young people in their roles as consumers and as new members of the working world.
| ISBN: | 9781800432215 |
| Publication date: | 23rd October 2020 |
| Author: | Elodie Gentina, Emma Parry |
| Publisher: | Emerald Publishing an imprint of Emerald Publishing Limited |
| Format: | Hardback |
| Pagination: | 260 pages |
| Series: | The Changing Context of Managing People |
| Genres: |
Age groups and generations |