This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
| ISBN: | 9781351226721 |
| Publication date: | 3rd October 2017 |
| Author: | McCombs, Maxwell |
| Publisher: | Taylor and Francis |
| Format: | Ebook (Epub) |