10% off all books and free delivery over £40 - Last Express Posting Date for Christmas: 20th December
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

Air Travel Industry

View All Editions

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

Air Travel Industry Synopsis

As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork.

The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed.

This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.

About This Edition

ISBN: 9781032459707
Publication date: 28th November 2024
Author: Azizul Hassan, Nor Aida Abdul Rahman, Nurhayati Mohd Nur
Publisher: Routledge an imprint of Taylor & Francis
Format: Paperback
Pagination: 250 pages
Series: Routledge Frontiers of Business Management
Genres: Research methods: general
Research and development management
Transport industries