THE INTERNATIONAL BESTSELLING SENSATION
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time to think Lean.
| ISBN: | 9780670921607 |
| Publication date: | 6th October 2011 |
| Author: | Eric Ries |
| Publisher: | Portfolio Penguin an imprint of Penguin Books Ltd |
| Format: | Paperback |
| Pagination: | 320 pages |
| Genres: |
Entrepreneurship / Start-ups Online marketing / Social media marketing Disruptive innovation Small businesses and self-employment Information technology industries Web services Databases and the Web Business innovation Web programming E-commerce: business aspects Organizational theory and behaviour Computer programming / software engineering |