"My copy is dog-eared, much-loved and endlessly thumbed. It's a fascinating look at how little things can make a big difference, with dozens of real-life examples."
Understand the magic moment when a threshold is crossed and understand the dynamics behind social change. Think of ideas and products and messages and behaviours as epidemics, and there is that one dramatic moment in an epidemic when everything can change at once. That's the tipping point.
My copy is dog-eared, much-loved and endlessly thumbed. It's a fascinating look at how little things can make a big difference, with dozens of real-life examples. Understand the fascinating social dynamics that cause rapid change. You won't look at things in the same way again.
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis
'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos
Author
About Malcolm Gladwell
Malcolm Gladwell is a staff writer for The New Yorker magazine, and author of The Tipping Point, Blink, Outliers, and What The Dog Saw.
