Books By Giulia Ceriani - Author

Giulia Ceriani is a Semiotician and Professor of Strategy and Advertising at Bergamo University, Italy. Her research informs the consulting company she founded, baba, and takes a strategic and integrated approach to her interests, encompassing innovation, change and anticipation, as well as fashion and advertising. She has a doctorate in Language Sciences from the Ecole des Hautes Etudes en Sciences Sociales of Paris. She is the author of numerous books and articles and is internationally regarded for her work in semiotics of cultural configurations.